Heatwave can’t stop Slimming World stepping out for cancer charity
At 32ºC it might have been the hottest day of the year so far, but that didn’t stop staff from Slimming World head office lacing up their trainers for a charity walk.
The 60 colleagues were taking part in their annual Slimming World does Race for Life event, as part of a campaign by Slimming World and Cancer Research UK to help get people more active and raise awareness of how managing a healthy weight can reduce the risk of certain cancers. The 3km walk, which was followed up by a delicious summer BBQ at the company’s Alfreton headquarters, mirrors local events being held across the organisation’s 14,000 Slimming World groups across the UK and Ireland. Last year the campaign raised £190,000.
Slimming World’s Marketing Co-ordinator, Johanna Mather, who manages the national charity partnership and organised the event for Slimming World staff, says: “Come wind, rain, snow or scorching sunshine, nothing stops our head office staff from coming together for a great cause although I must say the warm weather made it more pleasant! We enjoyed a lovely walk around Somercotes Park and the local area. There is a fantastic team spirit at Slimming World and it’s great that we always really pull together for great causes like these!”
“Our amazing catering team had a delicious BBQ ready for when we crossed the finish line. They look after us so well here and always manage to whip up a delicious feast for our staff plus refreshments – which were especially needed after walking in the heat! ”
There is a fantastic team spirit at Slimming World and it’s great that we always really pull together for great causes like these!
Slimming World and Cancer Research UK are in the fourth year of their partnership, after Slimming World’s 900,000 members, head office staff and 4,500 local Consultants voted for Cancer Research UK to benefit from their fundraising activities through the organisation’s own charitable foundation, ‘SMILES’ (Slimmers Making It a Little Easier for Someone). Since they started working together in January 2013, Slimming World has raised more than £6.5million in all its fundraising efforts for Cancer Research UK’s live-saving work.
Last year, the partnership between Slimming World and Cancer Research UK was awarded ‘Best Partnership’ at the Business Charity Awards in London.
Slimming World was founded by Margaret Miles-Bramwell (OBE, FRSA) in 1969. There are now more than 18,000 groups held weekly across the UK and Republic of Ireland via a network of 4,000 community-based Slimming World Consultants, who receive specific training in the role of diet and physical activity in weight management, as well as sophisticated behaviour-change techniques.
Slimming World’s healthy eating plan, Food Optimising, is based on the science of satiety and energy density. Our phased activity programme, Body Magic, eases members into activity until it becomes an intrinsic part of their daily routine. The principles behind Slimming World’s philosophy are based on a deep understanding of the challenges faced by overweight people and a recognition that those who struggle with weight carry a double burden, the weight itself and a burden of guilt and shame about their weight. Slimming World’s programme integrates practical, up-to-date advice with a highly developed support system based on care and compassion, and Consultant training focuses on facilitating behaviour change in a warm and friendly group environment. Consultant training is delivered through the Slimming World Academy. Slimming World also invests in a comprehensive research programme to develop its support for long-term weight management. The group support provided by Slimming World is recognised as effective by the National Institute for Health and Clinical Excellence (NICE) and the NHS.
For more information about Slimming World’s approach visit www.slimmingworld.co.uk or call 0344 897 8000.
For the Press Office please email public.relations@slimmingworld.co.uk