Another increase for Slimming World magazine as latest ABC figures revealed
New figures revealed this week have seen Slimming World magazine continue its remarkable rise in circulation, with latest data signalling another year of consecutive year-on-year growth.
ABC (Audit Bureau of Circulations) figures released yesterday show the magazine has increased its combined print and digital circulation to 645,719 for the July to December 2016 period – an increase of 4.7% year on year.
This latest increase means that Slimming World magazine has now celebrated improved year-on-year sales for an incredible 11 years running. The magazine continues to hold its place as the fourth most actively purchased magazine and the UK’s best-selling glossy magazine.
Sara Ward, who joined the magazine in March 2016, is thrilled that the magazine has continued to make impressive strides. She says: “My first full issue as Editor of Slimming World magazine was August/September, so it’s fantastic that sales have continued to grow throughout this period. It is testament to all the hard work the talented team here at Slimming World magazine has put in to ensure that as many people as possible have a beautiful magazine full of fresh and inspiring content, which supports and motivates hundreds of thousands of people throughout their weight-loss journeys.
To us, this new milestone means we’re supporting even more people, and that’s a very special feeling.
“Last year was an incredibly successful one for the magazine, so it’s great to kick off 2017 with some more great news. Last summer we reached our highest ever ABCs, which we have now topped just six months later. Of course, the biggest compliment is knowing that these figures reflect that our readers love the magazine just as much as we do.
“We love hearing that we have helped readers to achieve their weight-loss goals – whether it be thanks to a cover star who really resonated with them, a recipe which inspired new healthy eating habits or a psychological feature that struck a chord. To us, this new milestone means we’re supporting even more people, and that’s a very special feeling.”
Slimming World magazine is sold at a discounted price in Slimming World’s 16,000 weekly groups, providing an additional layer of support and inspiration to the organisation’s group members. Online members can receive the magazine as part of their web-based support package and it is also available to purchase on the newsstand. It is published seven times a year and produced at Slimming World’s head office in Derbyshire.
The March/April 2017 issue of Slimming World magazine is available in Slimming World groups now and on sale on newsstands. The digital edition is available on the Apple App Store, Google Play, Amazon Kindle Fire and Windows 8.
For more information or to reprint any of the stories, recipes or images in the magazine, call Consumer PR Officer Lucy Knighton on 01773 306852 or email lucy.knighton@slimmingworld.co.uk
- Slimming World magazine is the UK’s best-selling slimming magazine, produced and published by Slimming World, the UK’s most advanced weight management organisation. The editorial team is based in-house at Slimming World’s Derbyshire headquarters.
- Slimming World magazine launched in 1997 with the aim of providing real-life inspiration for Slimming World’s thousands of members who purchased it in group. In 1999 it hit the newsstands.
- Slimming World magazine sells on the newsstand for £2.75 and to Slimming World members in the organisation’s 18,000 groups for a discounted price of £1.95.
Slimming World was founded by Margaret Miles-Bramwell (OBE, FRSA) in 1969. There are now more than 18,000 groups held weekly across the UK and Republic of Ireland via a network of 4,000 community-based Slimming World Consultants, who receive specific training in the role of diet and physical activity in weight management, as well as sophisticated behaviour-change techniques.
Slimming World’s healthy eating plan, Food Optimising, is based on the science of satiety and energy density. Our phased activity programme, Body Magic, eases members into activity until it becomes an intrinsic part of their daily routine. The principles behind Slimming World’s philosophy are based on a deep understanding of the challenges faced by overweight people and a recognition that those who struggle with weight carry a double burden, the weight itself and a burden of guilt and shame about their weight. Slimming World’s programme integrates practical, up-to-date advice with a highly developed support system based on care and compassion, and Consultant training focuses on facilitating behaviour change in a warm and friendly group environment. Consultant training is delivered through the Slimming World Academy. Slimming World also invests in a comprehensive research programme to develop its support for long-term weight management. The group support provided by Slimming World is recognised as effective by the National Institute for Health and Clinical Excellence (NICE) and the NHS.
For more information about Slimming World’s approach visit www.slimmingworld.co.uk or call 0344 897 8000.
For the Press Office please email public.relations@slimmingworld.co.uk