Slimming World’s Golden Clothes Throw raises £3.6million in two weeks
The Big Golden Slimming World Clothes Throw has raised £3.2million for Cancer Research UK and €320,000 for the Irish Cancer Society.
The event invited Slimming World members to celebrate their weight losses by donating the clothes that no longer fit them – and that they know they won’t need again – to Cancer Research UK and the Irish Cancer Society.
The campaign, which ran over two weeks in May and is now in its seventh year, went Gold this year to celebrate Slimming World’s 50th anniversary. Slimmers who took part were in with a chance of winning a personal styling experience and shopping trip in London if they found a special golden bag to donate their clothes in.
Each filled bag could be worth around £25/, or more with Gift Aid, and the campaign has now raised more than £15m since it launched in 2013. The money raised for Cancer Research UK helps fund research into cancers related to obesity with the goal to accelerate the understanding of the links between weight and cancer.
In recognition of its fundraising efforts, Slimming World was recently presented with a Special Achievement Award by Cancer Research UK’s chief executive, Michelle Mitchell.
Clare Lee, who manages the national campaign from Slimming World HQ in Derbyshire, says: “We’re absolutely over the moon to have broken the £3million barrier this year. We’re determined to do everything we can to help people lead healthier lives, so helping fund Cancer Research UK at the same time as helping people to lose weight is really rewarding.
“At Slimming World, we support our members to lose weight through long-term, healthy lifestyle changes and encourage them to become more active which helps reduce cancer risk. We know from our members that this is a cause close to their hearts and so we’re all hugely committed to supporting the work of Cancer Research UK and the Irish Cancer Society. Having such a dedicated and engaged group of members, Consultants and head office staff makes it all so much easier to achieve.”
The money raised through the Big Golden Slimming World Clothes Throw will help us continue our pioneering research to beat cancer.
Caro Evans, director of partnerships at Cancer Research UK said: “Raising over £3million worth of clothes is a fantastic achievement and we thank everyone who cleared out their wardrobes and generously donated clothes. The money raised through the Big Golden Slimming World Clothes Throw will help us continue our pioneering research to beat cancer.”
To find out more about the Big Golden Slimming World Clothes Throw, or find your nearest warm and friendly group, visit: www.slimmingworld.co.uk.
To shop for the fantastic items now available, find your nearest Cancer Research UK shop here https://www.cancerresearchuk.org/get-involved/find-a-shop
About Slimming World
Slimming World was founded by Margaret Miles-Bramwell (OBE, FRSA) in 1969. There are now more than 19,000 weekly groups supporting 900,000 members across the UK and Republic of Ireland. Groups are run by a network of 5,500 community-based Slimming World Consultants, who receive specific training in the role of diet and physical activity in weight management, as well as sophisticated behaviour-change techniques. Slimming World’s healthy eating plan, Food Optimising, is based on the science of satiety and energy density. Our phased activity programme, Body Magic, eases members into activity until it becomes an intrinsic part of their daily routine. The principles behind Slimming World’s philosophy are based on a deep understanding of the challenges faced by overweight people and recognition that those who struggle with weight carry a double burden, the weight itself and a burden of guilt and shame about their weight. Slimming World’s programme integrates practical, up-to-date advice with a highly developed support system based on care and compassion, and Consultant training focuses on facilitating behaviour change in a warm and friendly group environment. Consultant training is delivered through the Slimming World Academy. Slimming World also invests in a comprehensive research programme to develop its support for long-term weight management. The group support provided by Slimming World is recognised as effective by the National Institute for Health and Clinical Excellence (NICE) and the NHS.
For more information about Slimming World’s approach visit www.slimmingworld.co.uk or call 0344 897 8000. Follow Slimming World on Twitter at www.twitter.com/slimmingworld or become a Slimming World fan on Facebook at www.facebook.com/slimmingworld
For the Press Office please email public.relations@slimmingworld.co.uk
About Cancer Research UK
- Cancer Research UK is the world’s leading cancer charity dedicated to saving lives through research.
- Cancer Research UK’s pioneering work into the prevention, diagnosis and treatment of cancer has helped save millions of lives.
- Cancer Research UK receives no funding from the UK government for its life-saving research. Every step it makes towards beating cancer relies on vital donations from the public.
- Cancer Research UK has been at the heart of the progress that has already seen survival in the UK double in the last 40 years.
- Today, 2 in 4 people survive their cancer for at least 10 years. Cancer Research UK’s ambition is to accelerate progress so that by 2034, 3 in 4 people will survive their cancer for at least 10 years.
- Cancer Research UK supports research into all aspects of cancer through the work of over 4,000 scientists, doctors and nurses.
- Together with its partners and supporters, Cancer Research UK's vision is to bring forward the day when all cancers are cured.
For further information about Cancer Research UK's work or to find out how to support the charity, please call 0300 123 1022 or visit www.cancerresearchuk.org. Follow us on Twitter, Facebook and CRUKshops on Instagram.