Peter Andre offers bags of support to slimmers’ charity campaign
Singer and presenter Peter Andre is backing The Big Slimming World Clothes Throw, an event which will see Slimming World members donate the clothes they’ve slimmed out of to Cancer Research UK shops across the country. The event, which takes place in Slimming World groups between 5th – 18th June, aims to raise £3million worth of stock in two weeks.
Peter, who set up his own foundation at Cancer Research UK – the Peter Andre Fund - after sadly losing his brother to cancer, is encouraging Slimming World’s 900,000 group members to donate the clothes, shoes, bags and accessories that are now too big for them to Cancer Research UK, by filling up specially-branded bags and taking them along to their weekly group session from 5th June.
As part of The Big Slimming World Clothes Throw, slimmers who donate their items will be in with a chance to meet Peter at an event in London later in the year, so he can thank them personally for their donation. Among the 400,000 purple bags will be 4,000 golden bags, and those that find them will be entered into a prize draw to meet Peter – along with nine other winners – or win shopping vouchers to replace the clothes they have kindly donated and no longer need.
Last year, The Big Slimming World Clothes Throw raised £2.1million in two weeks, and this year, with Peter’s support, the organisation hopes even more slimmers will take part and help raise £3million for Cancer Research UK’s life-saving work. With each bag worth around £25 to the charity, around 120,000 filled bags could make that target a reality.
I really hope that with the Big Clothes Throw we can help spread the message of how weight affects cancer risk.
Cancer Research UK is a charity very close to my heart and I know cancer touches the lives of so many others, too.
Peter, who is donating some of his own clothes to the campaign, says: “I’m thrilled to be supporting the Clothes Throw this year and I hope slimmers go ‘insania’ for the event in June. I’ve donated some jeans and t-shirts myself which felt really liberating. It’s great to know such a simple task can help fund research that will save lives, and to think that someone else might love the clothes as much as I once did!
“Cancer Research UK is a charity very close to my heart and I know cancer touches the lives of so many others, too. Around three quarters of people don’t know that maintaining a healthy weight reduces the risk of developing the disease – up to 13 types, in fact! I really hope that with the Big Clothes Throw we can help spread the message of how weight affects cancer risk.
“I’m so excited to meet some of the inspirational people who take part so I can personally thank them for their donation – what better way to celebrate success on the scales by making space for some brand new togs that show off a new slimmer figure. With bags of support, together I know we can raise £3million!”
To find out more about The Big Slimming World Clothes Throw, or find your nearest warm and friendly group, visit: www.slimmingworld.co.uk.
Slimming World was founded by Margaret Miles-Bramwell (OBE, FRSA) in 1969. There are now more than 18,000 groups held weekly across the UK and Republic of Ireland via a network of 4,000 community-based Slimming World Consultants, who receive specific training in the role of diet and physical activity in weight management, as well as sophisticated behaviour-change techniques.
Slimming World’s healthy eating plan, Food Optimising, is based on the science of satiety and energy density. Our phased activity programme, Body Magic, eases members into activity until it becomes an intrinsic part of their daily routine. The principles behind Slimming World’s philosophy are based on a deep understanding of the challenges faced by overweight people and a recognition that those who struggle with weight carry a double burden, the weight itself and a burden of guilt and shame about their weight. Slimming World’s programme integrates practical, up-to-date advice with a highly developed support system based on care and compassion, and Consultant training focuses on facilitating behaviour change in a warm and friendly group environment. Consultant training is delivered through the Slimming World Academy. Slimming World also invests in a comprehensive research programme to develop its support for long-term weight management. The group support provided by Slimming World is recognised as effective by the National Institute for Health and Clinical Excellence (NICE) and the NHS.
For more information about Slimming World’s approach visit www.slimmingworld.co.uk or call 0344 897 8000.
For the Press Office please email public.relations@slimmingworld.co.uk