With 18 tempting recipes to choose from each week, customers can build a box of up to five meals with generous portions available for two or four people, and can pick from recipes like Feeling Saucy Romesco Chicken & Baby Potatoes, Marry Me Chickpeas and Duck À Lʼamour With Roasted Roots & Chive Mash – perfect for a date night with a loved one, a Galentine’s get‑together or a cosy night in with the family.

And now, customers can also purchase Slimming World food products when they order their Slimming World Kitchen box via the recently launched add-on shop, bringing even more flexibility and convenience to the service.

Products available now include Slimming World Hi-fi bars and a selection of brand-new items from the Slimming World Hi-fi range, such as Slimming World Maple Pancakes, Blueberry Pancakes and Garlic & Coriander Naan Breads, which were previously only be available in Iceland, Food Warehouse and Dunnes Stores.

Plus, customers who place an order for delivery between 8^th and 14^th February will have the chance to receive complimentary Emma Bridgewater Valentine’s-themed goodies in their box, worth £62.

To order your box or to find out more about Slimming World Kitchen, visit slimmingworldkitchen.co.uk. Or to join your nearest Slimming World group visit slimmingworld.co.uk

At a time of year when retailers rush to promote new, health-focused products, the partnership and the established, best-selling Free Food range at the heart of it has stood the test of time after a decade in stores.

Slimming World and Iceland launched the range, which is the only range developed in line with Slimming World’s healthy eating plan, Food Optimising, in February 2015. Today the meals, meat products, sides, lunch bowls and sauces sell in Iceland and The Food Warehouse, with filled pasta, naan breads and pancakes all added to the range for the first time earlier this month. Lots of the products are also available in Dunnes Stores in Ireland, too.  

In an unprecedented move, thousands of Slimming World Consultants will visit stores across a single coordinated week from 10^th to 18^th January – marking the first time the organisation has mobilised its local support network at this scale to engage directly with shoppers in‑store.

The innovative campaign aims to bring Slimming World’s supportive, community‑led weight‑loss experience to life, giving customers the chance to meet Consultants, discover how Slimming World’s groups work and explore the Free Food range – developed to make healthier eating accessible, satisfying and convenient.

The products are perfect for people following Slimming World’s healthy eating plan or anyone who wants to eat more healthily and is short on time, and they’ve become a firm favourite among members and shoppers alike. This January the packaging has had a makeover, making it even easier for consumers to see the high nutritional value of the range, including highlighting protein and fibre content as well as how many plant varieties each meal or product contains.

Throughout the week, Consultants will be on hand in stores to:

• Offer practical advice and guidance on getting started with healthy eating
• Share information about local Slimming World groups and weekly support
• Introduce shoppers to the Free Food range and highlight how it supports real-life weightloss success.

Slimming World’s Director of Food Allison Brentnall says: “This is the first time we’ve brought together our Consultants across the UK and Ireland in such a coordinated way, and it marks an exciting moment in our partnership with Iceland, The Food Warehouse and Dunnes Stores. Our Free Food range is designed to make healthy, satisfying meals simple and accessible for everyone, and having our Consultants in store means shoppers can discover not only the products themselves but also the powerful support that Slimming World groups offer every week.

“It’s a truly innovative activation that brings our brand, our values and our community spirit directly to customers at a time of year when we know lots of people will be thinking about making changes, whether that be eating more healthily or losing weight.”

Customers will also be able to purchase Slimming World food products when they order their Slimming World Kitchen box via the newly launched add-on shop, bringing even more flexibility and convenience to the service.

Products available include Slimming World Hi-fi bars and a selection of brand-new items from the Slimming World Hi-fi range, such as Slimming World Maple Pancakes, Blueberry Pancakes and Garlic & Coriander Naan Breads, which could previously only be bought in Iceland, Food Warehouse and Dunnes Stores.

All Slimming World Kitchen meals come perfectly and generously portioned and are designed for quick, fuss-free cooking – ideal for easing back into everyday routines in January. With 18 recipes to choose from each week, customers can build a personalised box of up to five high-quality, flavour-packed meals, available in portions for two or four people. Every recipe is created by Slimming World chefs and approved by the organisation’s expert nutritionists to work hand-in-hand with its healthy eating plan, Food Optimising.

As part of Slimming World’s – the UK and Ireland’s leading weight-loss organisation – ongoing commitment to making healthy eating delicious and easy, even when life is busy, customers will now be able to see the protein and fibre content as well as how many plant varieties are included in each meal on the Slimming World Kitchen website and in the weekly mini-magazine included with each box. This mirrors changes being introduced to Slimming World’s Free Food range, available in Iceland, Food Warehouse and Dunnes Stores in Ireland. New products will now show how much fibre and protein they contain, as well as the number of plant varieties in each dish.

And adding even more excitement to the month, Slimming World Kitchen has partnered with cookware brand Greenpan to give five lucky customers the chance to win a Padova Reserve 3 Ply Stainless Steel 2 Piece Frypan Set – worth over £100. Anyone ordering between 25^th – 31^st January, will be in with a chance to win.

*Online members can find their unique code via email, while group members can get theirs from their Slimming World Consultant.

To order your box or to find out more about Slimming World Kitchen, visit slimmingworldkitchen.co.uk. Or to join your nearest Slimming World group visit slimmingworld.co.uk

Slimming World Kitchen’s meals are all generously pre-portioned and super-convenient –perfect for busy schedules in the run up to Christmas. With 18 fabulously festive recipes to choose from each week, like the Festive chicken feast, Duck, actually – with red cabbage & veg fries, Veg & lentil sleighbake with crispy sprouts and Sparkly spiced salmon with crushed potatoes, customers can create a box of up to five meals, and choose generously-portioned meals for either two or four people.

Each dish is designed to fit perfectly within Slimming World’s – UK’s leading weight-loss organisation – healthy eating plan, ensuring delicious, flavoursome meals, perfect for this time of year.

Customers can order their Festive Delights box from Slimming World Kitchen now. For guaranteed delivery before the festivities, final orders must be placed by Tuesday 16^th December.

And customers who place an order for delivery between 14^th and 20^th December will have the chance to receive a complimentary gift in their box. Each day, 12 orders will be randomly selected to include either a Slimming World Kitchen apron or a Le Creuset Star Ramekin set.

To order your box or to find out more about Slimming World Kitchen, visit slimmingworldkitchen.co.uk. Or to join your nearest Slimming World group visit slimmingworld.co.uk

Slimming World Kitchen delivers delicious, slimming-friendly recipe boxes straight to customers’ doors, making it easier than ever to enjoy healthy, home-cooked meals. Each box includes generous portions of high-quality ingredients and easy-to-follow recipes, and recipes that are designed to fit within Slimming World’s healthy eating plan – perfect for anyone with a busy lifestyle or looking to stay on track with their goals without compromising on flavour.

With a variety of dishes to choose from, customers can order meals that suit their dietary preferences, including meat, fish, vegetarian and vegan meals, and have 18 recipes to pick from each week.

To claim the offer, customers should enter the code BF15 at checkout when ordering their first box between Monday 24^th and Sunday 30^th November 2025. They’ll automatically receive 15% off their first order and any subsequent boxes they order for delivery before 31^st December.*  

Slimming World members – whether attending a group or following the plan via the online service – can enjoy an exclusive 20% off four recipe boxes. Online members can find their unique code via email, while group members can get theirs from their Slimming World Consultant.

*The Discount cannot be used in conjunction with any other discount. Delivery restrictions apply. Slimming World Kitchen is currently unable to deliver to the Republic of Ireland and some Scottish postcodes. See website for full delivery restrictions. Full Terms and Condition apply. See slimmingworldkitchen.co.uk/terms-and-conditions

To order your first box or to find out more about Slimming World Kitchen, visit slimmingworldkitchen.co.uk. Or to join your nearest Slimming World group visit slimmingworld.co.uk

Its growing collection of fans have praised the delicious healthy recipes and generous portions, and love choosing from 15 different dishes each week, including family favourites, vegetarian and vegan options and more adventurous dishes from around the world.

Now new customers who order their first box on or between Friday 29^th November and Monday 2^nd December can get free delivery on that box, saving £4.99, and every box delivered until 2025 by entering code FREEFOODFEASTS at checkout. Existing customers haven’t been forgotten either – any current subscribers will get free delivery on any box ordered in 2024, with no code required. 

The recipe boxes are ideal for Slimming World members following the Food Optimising eating plan and for anyone who wants the convenience of healthy, tasty and top-quality meals in generous portions – delivered to their door.

Allison Brentnall, Slimming World’s Director of Food, says: “The Christmas period is an incredibly busy time of year, so our recipe kits are perfect for the run up to the big day. We do the shopping, give you just the right amount of ingredients and deliver it to the door. We even have some delicious Christmas recipes, including Roast Turkey Dinner, Salmon with Orange and Beetroot, Sprout Pad Thai and Sage & Onion Risotto with Roasted Roots, on our menu in December too. So, you can be confident you’re giving your family a healthy meal that they’ll love and all you have to do is cook and enjoy – it’s straight from our kitchen to yours!”

Head to slimmingworldkitchen.co.uk to choose your menu today! Order from Friday 29^th November to Monday 2^nd December 2024 using code FREEFOODFEASTS (for new customers) and get free delivery on every recipe box from then until January 2025, saving up to £19.96. (Delivery is £4.99 and customers can receive up to four weekly boxes during the offer period).

 All products within Slimming World’s exclusive food range at Iceland are made from Free Food ingredients or use the plan’s Healthy Extras – the concept at the heart of Food Optimising. Free Foods are those foods that are lower in calories for their weight (lower energy dense foods), so help to fill you up and keep you satisfied for longer. This means slimmers can be guaranteed that the meals are in line with Slimming World’s plan, as well as getting top quality flavours and ingredients.  

Allison Brentnall, Slimming World’s Director of Food, said: “We listened to member feedback and worked hard to create a more succulent and tasty Free Food sausage. Our top tasters have been impressed with how juicy and filling the new sausages are – they’re certainly back with a bang!” 

The sausages are priced at £3.75 for a pack of six. From 24^th September to 7^th October, they will be sold at the promotional price of £3. Until 7^th October, Slimming World members will also receive a further 10% off their entire shop at Iceland or the Food Warehouse.  

The recipes give a taste of how Food Optimising, Slimming World’s healthy eating plan, can fit the range of dietary recommendations for people living with diabetes and pre-diabetes, such as varying amounts of carbohydrates.The launch includes recipes which have proven popular with members and cover a range of cuisines and dietary preferences, such as a number of vegetarian dishes.

Carolyn Pallister, Dietitian and Slimming World's Head of Nutrition, Research and Health, says: “We’re so excited to be sharing Food Optimising recipes for those living with diabetes and pre-diabetes.

“We’ve selected the recipes to also fit a variety of lifestyles. For example, there will be quick and easy meals for those with busy routines, as well as recipes that help expand your skills in the kitchen and that the whole family will love. Rest assured though, these aren’t the only recipes members living with diabetes can enjoy and follow Slimming World’s healthy eating plan.

“Many of our recipes are suitable just as they are or can be easily adapted to meet different dietary requirements and needs.” 

At least six recipes will be shared every 12 weeks to the Slimming World website, the exclusive member website, and on the Slimming World app.

Check out all available recipes here.

The only recipe kits developed in line with Slimming World’s flexible healthy eating plan, Food Optimising, Slimming World Kitchen’s meals are generously pre-portioned, super-convenient and perfect for busy schedules.

With 55 years of experience helping people to lose weight and keep it off, Slimming World now has a new way to make life a little easier for slimmers. The recipe boxes are ideal for Slimming World members following the Food Optimising eating plan and for anyone who wants the convenience of healthy, low-fat, tasty and top-quality meals in generous portions – delivered to their door.

Allison Brentnall, Slimming World’s Head of Food, says: “At Slimming World we’re passionate about deliciously healthy food. Encouraging our members to fill up on tasty home-cooked food is at the heart of our programme – it’s what’s helped millions of slimmers lose weight, keep it off and live happier, healthier lives.

“We’re thrilled to be launching this first-of-its-kind service. We know that not everyone has the time to plan, shop for and prepare home-made meals every day, so in 2015 we launched our Slimming World Free Food range at Iceland – convenient, ready-to-cook meals to keep in your freezer. They flew out of stores and we’re hoping our new Slimming World Kitchen subscription service generates just as much excitement, especially among our members who’ve told us they’re looking for time-saving ways to make cooking from scratch simpler.

“Life is busier than ever, so with our handy kits we do the shopping, give you just the right amount of ingredients and deliver it to the door. So, all you have to do is cook and enjoy – it’s straight from our kitchen to yours!”

Central to Slimming World’s plan is Free Food – nutritious, healthful foods that are low in energy density, meaning they’re low in calories yet filling and satisfying. These foods include lean meat and poultry, fish and seafood, plant-based proteins, pasta, rice and noodles, pulses, fat free dairy, eggs, veggies and fruit. Every Slimming World Kitchen recipe is made from 100 per cent Free Food ingredients - it’s the only recipe box service with a Free Food guarantee!

There’s a choice of 15 recipes every week and shoppers can build their box with up to five Slimming World meals, providing two or four generous portions each.

Allison continues: “We’ve been working with a team of experienced chefs and our in-house nutritionists to develop brand new recipes. New menus will be available every week, including veggie and vegan choices, family favourites and more adventurous dishes from around the world – so you’ll never get stuck in a rut!

“As all the ingredients have been measured and portioned there’s not a bit of waste. They also come with easy-to-follow recipes in a mini magazine. Every week, you’ll receive all 15 recipes – with a list of ingredients to cook them yourself when you’ve got more time.”  

Recipes include Char sui-style pork with noodles, Veggie jambalaya and Chicken tikka masala with cucumber salad. 

You can order as soon as the website goes live, deliveries are from 12^th June and priced from £10 per meal for two or £13 per meal for four. Anyone who orders before 12^th June will get free delivery on their first recipe box, saving £4.99. Head to Slimming World Kitchen to choose your menu today! - ends - 

If you like kebabs you’ll love these smoky middle eastern-style skewers

1 hour plus 15 minutes marinating
serves 4

Ingredients

• 8-10 skinless and boneless chicken thighs, visible fat removed
• 1 tsp ground cinnamon
• 2 tsp ground cumin
• 2 tsp sweet smoked paprika
• 1 tsp ground turmeric
• Juice of 2 lemons
• 2 garlic cloves, crushed
• 200g wholewheat couscous
• 250g red cabbage, cored and finely chopped
• 1 red onion, finely chopped
• 250g tomatoes, diced
• 1 cucumber, diced
• 1 tbsp red wine vinegar
• Sliced pickled jalapeños, to serve
• 200g fat-free natural Greek-style yogurt, to serve

Method

1. Preheat your oven to 200°C/fan 180°C/gas 6. Spread the chicken thighs out on a large plate or chopping board. In a small bowl, mix together half the cinnamon, the cumin, paprika, turmeric, half the lemon juice and the garlic. Spoon the mixture over the chicken and toss to coat.
2. Open out the chicken thighs, then stack them on top of each other, like you’re making a tall sandwich. Push 4 wooden skewers (which have been soaked in water) or metal skewers all the way down through the stack, evenly spaced apart. Leave to marinate for 15 minutes.
3. Sit the chicken in a roasting tin and bake for 45 minutes, or until cooked through. In the meantime, mix the couscous with the remaining cinnamon in a large heatproof bowl, then pour over 250ml boiling water, cover with cling film and set aside for 10 minutes. Fluff up the couscous with a fork, then stir through the cabbage, onion, tomatoes, cucumber, remaining lemon juice and the vinegar, and season lightly.
4. Remove the chicken from the oven and use a knife to slice down between each skewer to create 4 kebabs. Divide the couscous between 4 plates and add a skewer to each. Serve topped with the sliced jalapeños and dollops of the yogurt.

Nutrition

For more information about Slimming World and to find more recipes, visit slimmingworld.co.uk

Members of its 7,700 groups across the UK and Ireland are being invited to create their own original healthy recipes as part of a national cookery competition, which will see the winning meal hit the supermarket this autumn.

The cook-off is part of Slimming World’s Free Food Festival campaign which has run annually for eight years, though this is the first time the winning recipe will join their food range.

Free Food Festival celebrates Free Food – the concept at the heart of Slimming World’s Food Optimising eating plan. Free Foods are those foods that are lower in calories for their weight (lower energy dense foods) so they help to fill you up and keep you satisfied for longer. These include everyday favourites, like pasta, potatoes, fruit, lean meat and veggies. All products within Slimming World’s exclusive food range at Iceland are made with Free Food, and slimmers can be guaranteed top quality flavours and ingredients while still achieving successful weight losses.

Nutrition, Research and Health Policy Manager at Slimming World Carolyn Pallister says: “Free Food is the superhero at the heart of our eating plan, giving members the freedom to live the life they want, eat the food they love and still lose weight. The competition is a fun way to harness this and help our members to discover some delicious new recipe ideas along the way.

“With so many Free Foods there’s no limit to the dishes members can create with them and every week in our groups we see such creativity from members as they share food ideas and swap recipes – they’re so inventive and have real fun and enjoyment with food, which isn’t always what people expect when they’re losing weight! Slimming World groups are great hubs of support and inspiration, and Free Food Festival and the competition are extensions of that. So we’re really excited to see what tasty and original recipes they come up with this year – and for the winning meal to hit the freezer aisles in Iceland later this year.”

Entrants will be making and sharing their recipe creations in cook-off events held in their weekly Slimming World group. Every group will select their favourite recipe to enter the national competition. The top 10 winners will then be chosen by a panel of judges made up of Slimming World’s in-house experts including Head of Food and Publications Allison Brentnall, and Head of New Product Development & Process at Iceland Jessica Martin and Iceland’s Development Chef Matt Castelli They will receive £100/€130 worth of shopping vouchers and their recipe will be featured on the Slimming World app and blog, as well as the organisation’s member-only website.

The top three cook-off champions will also see their recipe feature in best-selling Slimming World Magazine, which is on sale in Slimming World groups and on newsstands, and win a cash prize of up to £1,000/€1,300. And the overall winner’s meal will join the Slimming World food range in Iceland stores alongside Slimming World’s best-selling meals including Chicken Tikka Masala, Beef Lasagne and Korean-Style Beef Noodles.

Slimming World has been working in partnership with Iceland since 2015 to create a delicious and satisfying food range which includes burgers, soups, sides and lunch bowls. The exclusive range caters to a variety of dietary preferences and provides members with affordable, quick and easy alternatives when they are short of time. All of the products are Free on the Slimming World plan and include a recipe printed on the back of the packaging, so members can recreate them at home when they have more time.

Andrew Staniland, Group Buying Director at Iceland, said: “The exclusive Slimming World range at Iceland is incredibly popular among members and our shoppers alike – providing all the fantastic flavours of the best Slimming World recipes with the added benefit of being frozen and ready in a flash.

“The range is constantly growing and this new initiative, which will see one of Slimming World’s very own members contribute a recipe, is the most exciting launch of all. We’re pleased to be able to facilitate this and hero kitchen creativity in a way that allows everyone to try.”

– ends –

By understanding energy density, slimmers can lose weight while eating a healthy, balanced diet, without feeling hungry or deprived.

Carolyn Pallister, Nutrition, Research and Health Policy Manager at Slimming World, says energy density is at the core of Slimming World’s healthy eating plan, Food Optimising.

"We’ve been actively researching satiation and satiety for almost 30 years and understand that when slimmers fill up on low energy dense foods they limit energy intake, reduce hunger and experience better weight loss. With our Food Optimising eating plan, foods that are lowest in energy density are called Free Food meaning they can be eaten freely to satisfy hunger, without weighing, measuring or counting calories.”

Within the resource, lower energy density foods that are recommended to support weight loss include:

• Fruits and vegetables (with no added fat or sugar) These are high in water, provide fibre and are also a good source of vitamins and minerals.
• Pulses (beans, peas and lentils) These are high in protein, low in fat and provide fibre. Pulses are also a good source of vitamins and minerals.
• Low-fat and fat-free dairy products These are a source of protein and choosing lower fat dairy products will help reduce total fat intake. These foods also provide vitamins and minerals, including calcium.
• Potatoes and cereal-based foods that absorb water during cooking These foods provide energy but also have a high water content. Wholegrain versions of pasta and rice and potatoes with skins offer extra fibre.
• Lean meat, poultry, fish, shellfish and eggs These foods are high in protein and provide other useful minerals and vitamins.

Carolyn continues: “As this list of foods shows, lots of every day foods are low in energy density and by making small changes to the way they cook and prepare them, such as removing visible fat and choosing leaner cuts, or not cooking in oil, our members find they can enjoy their favourite family meals, like spaghetti Bolognese or a Sunday roast, for fewer calories. They also say it’s easy to fit Food Optimising around their lifestyle – even being able to eat out – so they don’t have to miss out.

"Slimming World’s Food Optimising plan is combined with powerful support – available in a community group setting or online – designed to increase the confidence of its members, while equipping them with tools to develop realistic, healthy habits that they can keep up for life. As well as changing their eating habits, members are encouraged to increase their movement and fitness levels via a stage-by-stage activity programme, called Body Magic. "

You can download the full resource now.

Deciding that we want to make some changes to help us feel happier and healthier is a fantastic first step. It’s the next part – sticking to those changes – that can be the bigger challenge however little changes can quickly add up to a healthier lifestyle. Dr Jacquie says, “Taking small steps and having something to aim for can bring you tangible results – and seeing those results makes sticking with it easier. Adding an extra portion of vegetables to your evening meals every day makes them healthier without too much fuss. And, if you want to be more active, starting to build up gradually and making small changes helps to give a sense of achievement and reinforces your promises to yourself. Sharing your plans with fellow members at group also helps with commitment and motivation.”

Get that sunshine feeling

Being on the same journey as others can be incredibly uplifting and encouraging and as we know now more than ever, being together, in person, can be joyous. Slimming World groups are the ideal place to find those like-minded people who can help to inspire, support and motivate you. You may find other people wishing to lose weight have experienced similar ups and downs to you. Sharing these experiences will help to bond you together and give you the inspiration and motivation you need to make those lifestyle changes. Dr Jacquie says, “Our members tell us the hour they spend each week with their friends at group is an opportunity to make reflections on the week and it helps them to feel geared up for success. As well as the inspiration and tips they get from their friends in group, the motivation and support they receive can help members to understand themselves as a slimmer too.”

Love your summer routine

“Doing something regularly is key to helping new habits stick,” says Dr Jacquie. “Fitting something into your routine this summer and doing it frequently will make it feel natural going forward. Adding a weekly batch-cooking session or workout in your diary could be a good idea too, as making an appointment with yourself can make it more likely to happen. Talking to your fellow slimmers about your plans also helps to reinforce them. Having a regular routine is especially important during these unpredictable times, when healthy habits can help us feel more grounded.”

Plan for challenges and avoid summertime sadness

When you’re trying to make a lasting lifestyle change, it’s normal to hit obstacles along the way. Accepting this and being prepared for it will help you to move past any bumps. Being kind to ourselves, at all stages of our weight-loss journeys, is key to success. If you feel like anxiety around change is holding you back, looking at your core reasons could help. In Slimming World groups, members are encouraged to think about and share those deeper reasons and often find it helpful to talk through scenarios for possible solutions to try – which can boost motivation when it’s most needed.

Enjoy walking on sunshine

Summer’s here and the time is right to be more active. To help make any new behaviour something that you do frequently, it needs to be something that fits in with your lifestyle and matches your personal likes and dislikes. Dr Jacquie explains, “If you want to be more active but hate running, there’s no point saying that you’ll go for a daily jog. Aiming to do an activity you enjoy, like a gentle walk on a summer’s day can be incredibly uplifting and it’s much more likely to become a lasting habit.” Jacquie adds, “Forming habits which are meaningful and part of your daily life means you’re more likely to stick to it too, for example walking part of your commute to work or getting your kids out of the house for an hour a day to enjoy a game of frisbee, a kick about in the park or a treasure hunt through the woods.”

“I feel like I’ve been overweight my entire life. Looking back to when I was younger, I always felt bigger than other children and I was always conscience of my weight. I started to put weight on when I was 10 years old and hurt my knee. I had to use crutches and with reduced mobility and boredom, I piled on the pounds. As I recovered and got older, I developed a bad habit of grazing and waiting for the next thing to eat. The bigger I got the less I wanted to go out with my friends so I would stay home and spend that time eating. It was a vicious circle.

“I’d tried so many different ways to lose weight. I’d tried cutting out carbs and I used 16 different calorie counting apps, but they never worked. I could never stick to them long enough as they were restrictive and cut out so many options. The most I ever lost was almost 2 stone before I fell back off the wagon and back into my old habits.

“The final straw came when I was in my first year at Swansea University. I ran for a taxi after a night out with friends and ended up badly dislocating my knee cap. This led to me seeing a knee and joint specialist who carried out tests and advised that surgery was needed to repair my knees. The GP advised that for surgery to be considered, I needed to lose 5st, which was a real wake up call for me and it made me realise I had to make a change.

“My mum did some research into different weight loss options and suggested I join Slimming World. We found a group near where we live, and mum came with me at first as I was so nervous. It was daunting as I’d never done anything like it before. I thought everyone would be judgemental, especially as I was young, but I walked into a room of people who completely understood my difficulties. Everyone was so warm and friendly, it felt like a big family. I soon realised no one wants to judge you because everyone in group is going through the same thing. Before I joined, I was embarrassed to talk about my weight to others. Now I feel completely different. I love having a laugh with the other members and after each group session, it always amazes me how fun attending can be.

“In two years, I’ve lost 7.5st which has been life-changing for me. As the weight came off my confidence grew, and I now feel much more comfortable when giving presentations to my fellow students as part of my history degree. I’m now able to do simple things that I could never do before such as cross my legs when I sit down and run up and down stairs quickly without getting out of breath. I now love seeing my friends and family without feeling self-conscious too.

“Before I joined Slimming World, I used to have a very unhealthy relationship with food. I’d often have a take-away pizza at least three times a week and I’d make sure the order included wedges, garlic bread and cookies! Now I would say I’m a good cook and the more weight I lost, the more I saw I was naturally switching to healthier options. I love that I can eat almost everything that everyone else can eat. Nothing is off the menu. I can have pasta, burgers, chips and even chocolate. It’s easy to incorporate Slimming World’s flexible healthy eating plan, Food Optimising, into in my everyday life and it’s very adaptable when I go out for meals. I love the frozen range in Iceland too, for when I can’t be bothered to cook.

“I wasn’t very active at all before I lost weight. My dad bought me a bike, but I didn’t use it as I had no confidence. As a family we can now go on long walks with our two dogs without me moaning that I’m tired. I enjoy going to the gym a few times a week, I’m using the bike dad bought me and I love attending yoga classes which I could never do before.

“We can now all go shopping too without me getting bored because nothing in the shop fits me – I love going shopping with my younger sister. I never understood the appeal of clothes shopping before and now I’ve gone down from a size 20 to a size 10, I love it! Sadly, I found when you're plus sized and young it can sometimes be difficult to get hold of the latest trends in your size. Now I can walk into any shop and I know the clothes I want to try on will fit me and even better, I feel confident they’ll look good!

“I’m so glad I listened to my mum and decided to join Slimming World. My group’s Consultant Joanna has supported my all the way through. I’m always able to ring or text her if I have any issues throughout the week. Losing weight has changed every part of my life. I graduate in the summer and now I’ve lost weight my main ambition in life is to always be happy and never miss another minute! I aim to finish my history degree and would love to be able to help others the way Joanna has helped me.

“I joined Slimming World to lose weight, what I didn’t expect was to gain a sense of freedom, for my outlook on life to be brighter and for the first time to be genuinely excited about what the future holds for me.”

Caitlin Trick

Starting weight: 17st

Current weight: 9st 7lbs

Menu BEFORE

Breakfast - massive bowl of cereal OR toast with thick layers of Nutella (sometimes both)

Lunch - sandwich with thick crusty bread and loads of crisps or pasty from the bakery

Dinner – large take-away pizza, wedges, garlic bread and cookies

Menu AFTER

Breakfast - yogurt with fruit

Lunch - soup or an omelette

Dinner - beef tagliatelle or shepherd’s pie

Snacks: apple, banana or a high fibre bar

Of those questioned who had previously tried to lose weight by counting calories, nearly 7 in 10 (69%) said they found themselves focusing on the number of calories rather than the nutritional value of food and nearly 3 in 10 (29%) said they chose to use their calories on less healthy high calorie snacks, replacing regular meals with chocolate (22%), crisps (22%) biscuits and cheese (19%) and alcohol (12%).

Over half (51%) of calorie counters who didn’t find calorie counting a sustainable way to lose weight said they found it too difficult to keep count, 36% struggled in any situation where they weren’t sure of the calorie content, for example eating at a friend’s house or in a restaurant and 31% felt too hungry. The survey revealed nearly a fifth (19%) of adults who had calorie counted to lose weight said they went to bed hungry every day.

In contrast, Slimming World members polled separately reported forming a new healthy relationship with food, with 81% saying they’d learnt how to cut calories without counting each and every calorie they eat. Two-thirds (67%) of Slimming World members who had tried calorie counting to lose weight in the past agreed that it can result in an unbalanced diet, and 62% agreed that in their experience, calorie counting doesn’t lead to long term weight loss success. Over three-quarters of members (76%) said that they always feel satisfied or full when following Slimming World’s Food Optimising plan which is based on the energy density (calories/gram) and satiating quality of foods rather than just counting calories.

Caitlin Trick, 21, from Swansea lost 7.5st in two years and says eating healthily has given her a new sense of freedom to lose weight and enjoy food. In January 2019, weighing over 17st, Caitlin Trick joined her local Slimming World group. Dropping 5 dress sizes in two years, Cait says, “I’d tried so many different ways to lose weight. I’d tried cutting out carbs and I used 16 different calorie counting apps, but they never worked. I could never stick to them long enough as they were restrictive and cut out so many options. The most I ever lost was almost 2 stone before I fell back off the wagon and back into my old habits. I used to have a very unhealthy relationship with food, now I love that I can eat almost everything that everyone else can eat!”

Previous research[1] showed that eating a diet based around low energy dense foods – foods that contain fewer calories per gram – is more effective for weight loss than traditional calorie counting. That study showed that people who followed a diet of low energy density food were more likely to feel full than those who tried a restrictive approach by counting calories and eating smaller portions.

Professor of Appetite and Energy Balance James Stubbs from the University of Leeds says, “Losing weight isn’t easy. Self-management and self-monitoring are important for weight management. Excessive and exclusive focus on counting calories, can take a huge amount of effort and resource and can be a distraction from the package of evidence-based behaviour change approaches that are most likely to lead to more successful weight loss. A lot of people give up on diets because they feel hungry or deprived. Eating low energy density foods can help overcome that problem. Gram for gram, low energy dense foods contain fewer calories than high energy density foods, so people are able to eat a larger volume of food for the same (or lower) calorie intake, leading them to feel fuller. The best evidence for effective, sustainable, weight loss is to use techniques to self-manage food intake, physical activity and lapses in weight that we all experience during a weight loss journey - to use evidence-based behaviour change approaches that are more likely to help us change our habits around food.”

Raising awareness of the number of calories food and drink products contain including placing calorie counts on menus in restaurants, may make it easier to keep track of calorie consumption, however it’s clear from this survey that the majority of people struggle to sustain calorie counting over the long term.

Carolyn Pallister, Slimming World’s Nutrition and Health Policy Manager says: “To achieve weight loss, we do have to eat or drink fewer calories than our bodies use, but that doesn’t mean we have to obsessively measure, weigh and count every calorie that passes our lips – there is an easier way.

“While counting calories can work for some people and may work in the short term, the survey highlights how for many slimmers it can quickly become tedious, boring and limiting and leave you feeling hungry. From a health perspective and to aid weight-loss, it’s important to think about the foods you eat and not only the number of calories in them. Choosing less energy-dense, more satiating foods which are high in protein and fibre will help to keep you fuller for longer.

“A key part of long-term successful weight management is behaviour change support. Members of our community-based groups learn to plan and base meals on foods which are naturally low in calories and that will fill them up and keep them satisfied for longer. These are foods like lean meat, fish and poultry, beans, pulses, fruits, vegetables and high fibre starchy carbs. Slimming World calls these foods ‘Free Food’ because members enjoy them without restriction, and without the need to weigh, measure or count which, as our survey shows, can be both unsustainable and unenjoyable especially in the long term. These foods are the basis of a healthy diet so members learn to base meals and long-term eating habits on them and eat them without having to measure every mouthful.”

In January 2019, weighing over 17st, Caitlin Trick walked through the doors of her local Slimming World group, not realising the impact it would have on the rest of her life.

“I feel like I’ve been overweight my entire life. Looking back to when I was younger, I always felt bigger than other children and I was always conscience of my weight. I started to put weight on when I was 10 years old and hurt my knee. I had to use crutches and with reduced mobility and boredom, I piled on the pounds. As I recovered and got older, I developed a bad habit of grazing and waiting for the next thing to eat. The bigger I got the less I wanted to go out with my friends so I would stay home and spend that time eating. It was a vicious circle.

“I’d tried so many different ways to lose weight. I’d tried cutting out carbs and I used 16 different calorie counting apps, but they never worked. I could never stick to them long enough as they were restrictive and cut out so many options. The most I ever lost was almost 2 stone before I fell back off the wagon and back into my old habits.

“The final straw came when I was in my first year at Swansea University. I ran for a taxi after a night out with friends and ended up badly dislocating my knee cap. This led to me seeing a knee and joint specialist who carried out tests and advised that surgery was needed to repair my knees. The GP advised that for surgery to be considered, I needed to lose 5st, which was a real wake up call for me and it made me realise I had to make a change.

“My mum did some research into different weight loss options and suggested I join Slimming World. We found a group near where we live, and mum came with me at first as I was so nervous. It was daunting as I’d never done anything like it before. I thought everyone would be judgemental, especially as I was young, but I walked into a room of people who completely understood my difficulties. Everyone was so warm and friendly, it felt like a big family. I soon realised no one wants to judge you because everyone in group is going through the same thing. Before I joined, I was embarrassed to talk about my weight to others. Now I feel completely different. I love having a laugh with the other members and after each group session, it always amazes me how fun attending can be. It’s amazing to be in a room of people who completely understand what you’re going through and they support you on the weeks when you haven't done as well. I always leave group motivated and inspired for the week ahead. During lockdown it was fantastic to keep in touch via the virtual classes which were set up, but I can’t wait until we can all see each other in person again.

“In two years, I’ve lost 7.5st which has been life-changing for me. As the weight came off my confidence grew, and I now feel much more comfortable when giving presentations to my fellow students as part of my history degree. I’m now able to do simple things that I could never do before such as cross my legs when I sit down and run up and down stairs quickly without getting out of breath. I now love seeing my friends and family without feeling self-conscious too.

“Before I joined Slimming World, I used to have a very unhealthy relationship with food. I’d often have a take-away pizza at least three times a week and I’d make sure the order included wedges, garlic bread and cookies! Now I would say I’m a good cook and the more weight I lost, the more I saw I was naturally switching to healthier options. I love that I can eat almost everything that everyone else can eat. Nothing is off the menu. I can have pasta, burgers, chips and even chocolate. It’s easy to incorporate Slimming World’s flexible healthy eating plan, Food Optimising, into in my everyday life and it’s very adaptable when I go out for meals. I love the frozen range in Iceland too, for when I can’t be bothered to cook.

“I wasn’t very active at all before I lost weight. My dad bought me a bike, but I didn’t use it as I had no confidence. As a family we can now go on long walks with our two dogs without me moaning that I’m tired. I enjoy going to the gym a few times a week, I’m using the bike dad bought me and I love attending yoga classes which I could never do before.

“We can now all go shopping too without me getting bored because nothing in the shop fits me – I love going shopping with my younger sister. I never understood the appeal of clothes shopping before and now I’ve gone down from a size 20 to a size 10, I love it! Sadly, I found when you're plus sized and young it can sometimes be difficult to get hold of the latest trends in your size. Now I can walk into any shop and I know the clothes I want to try on will fit me and even better, I feel confident they’ll look good!

“I’m so glad I listened to my mum and decided to join Slimming World. My group’s Consultant Joanna has supported my all the way through. I’m always able to ring or text her if I have any issues throughout the week. Losing weight has changed every part of my life. I graduate in the summer and now I’ve lost weight my main ambition in life is to always be happy and never miss another minute! I aim to finish my history degree and would love to be able to help others the way Joanna has helped me.

“I joined Slimming World to lose weight, what I didn’t expect was to gain a sense of freedom, for my outlook on life to be brighter and for the first time to be genuinely excited about what the future holds for me.”

Caitlin Trick

Starting weight: 17st

Current weight: 9st 7lbs

Menu BEFORE

Breakfast - massive bowl of cereal OR toast with thick layers of Nutella (sometimes both)

Lunch - sandwich with thick crusty bread and loads of crisps or pasty from the bakery

Dinner – large take-away pizza, wedges, garlic bread and cookies

Menu AFTER

Breakfast - yogurt with fruit

Lunch - soup or an omelette

Dinner - beef tagliatelle or shepherd’s pie

Snacks: apple, banana or a high fibre bar

*Between 7^th and 18^th May 2021, the survey questioned over 2,500 Slimming World members and a representative sample of 2008 adults in the general population completed an online survey asking their opinions about previous weight loss methods and weight management.

[1] NJ Buckland, D Camidge, F Croden, JH Lavin, RJ Stubbs, MM Hetherington, JE Blundell, G Finlayson 2018, A Low Energy–Dense Diet in the Context of a Weight-Management Program Affects Appetite Control in Overweight and Obese Women, The Journal of Nutrition, Vol. 145 no.5 pp 798-806

Interested in hearing more?  Slimming World dietician and public health manager, Carolyn Pallister and Professor of appetite and energy balance, James Stubbs join Clare Freeman and Anna Mangan on the Slimming World Podcast in a fascinating discussion revealing what we really need to know about calorie counting: Slimming World Podcast

Slimming World’s Food Optimising eating plan is based on the principles of energy density and satiety and encourages members to base their diet on satisfying everyday foods that are naturally lower in energy density (calories per gram). Slimming World calls these ‘Free Food’ as they can be eaten without weighing, measuring or counting, and they include foods like poultry, fish, lean meat, meat replacements, eggs, pulses, pasta, rice, grains, potatoes, fruit, vegetables and fat-free dairy products. In line with UK nutritional guidance, slimmers are also encouraged to have measured amounts of foods rich in calcium and fibre – called Healthy Extras – and any food or drink that isn’t Free has a Syn value.  

Nutritionist Emily Young and her team have verified all 55,000 products currently in the database. She explains: “There’s so much Free Food at the heart of the Slimming World plan that you can’t – and don’t need to – scan. So, there’s no need for anyone to worry that they can’t find a barcode on their banana! In fact, it’s completely possible to Food Optimise effectively and lose weight beautifully without the Slimming World scanner – just as our members have been doing for 51 years. However, members told us that this tool would be a great extra in their slimming armour, especially when they’re shopping or out and about and it can be fiddly to type in keywords, so we listened and are delighted to now have launched the Slimming World Scanner.”  

Available exclusively via the Slimming World app (which members can download free to their smartphone from the App store or Google Play), the Slimming World Scanner is already proving a hit with members who zapped more than two million items within the first two weeks of the resource becoming available.

Slimming World invests millions into weight-management research focused on the science which underpins its methods, including the Food Optimising plan and the unique behaviour change support members find at their Slimming World groups. As a result, Emily says it was important a unique scanner was developed to fit with Slimming World’s plan and that the organisation tested it rigorously to ensure it would aid members’ weight-loss success. 

She adds: “The Slimming World Scanner isn’t like any other available. It’s totally specific to Food Optimising and where most other scanner apps are crowdsourced, with the values added by users, meaning that accuracy can’t be guaranteed, with our scanner every single item in the database has been checked and verified by our head office food team. We needed our members to know they could trust the scanner and we wanted it to be a helpful addition in their weight-loss journey, not just a techy gimmick. The great news is we’ve already had lots of positive feedback, with people saying the scanner is aiding their food learning and helping them to make the healthiest choices – either from their own cupboards or when out shopping.” 

Where members scan an item that isn’t yet included in the database, the scanner also has a facility enabling them to upload an image of the packaging for the team to consider whether it should be added. Slimming World’s food team are monitoring new products and continuing to build the database, too.  

Slimming World also source product information via Nielsen Brandbank. That has enabled the team to continue the scanner’s development – all of which has been done in-house by Slimming World’s technology team – during the first UK lockdown when Slimming World’s food team were unable to visit stores frequently.  

The Slimming World Scanner is available now to all members in the Slimming World app. New members will get access to the app and Slimming World Scanner from day one of their membership. Members can download the app for free via the App store or Google Play.

Currently due to restrictions in place across the UK and Ireland, Slimming World is offering its members a number of different options for weekly groups in different areas – real-life groups where they can safely open; Venue + Virtual, a temporary option where members can weight in person and take part in an online support group; virtual groups, so that where they’re unable to meet in person at their usual venues during the lockdown, members will instead be able log on to an online weekly Zoom group session; or online membership.

To find out more visit www.slimmingworld.co.uk or call 0344 897 8000. – ends –  

Three-fifths (60%) were able to reduce or stop taking medication for type 2 diabetes and 84 per cent reported an improved quality of life.

Findings from the survey also revealed:

• A fifth (22%) were able to stop taking medication completely
• 77% saw improvements in their blood glucose management
• 75% said they found it easy to fit the dietary requirements they received from their healthcare team into Slimming World’s Food Optimising eating plan

The findings demonstrate that people with type 2 diabetes can improve their diabetes control by making healthy lifestyle changes and losing weight.

The study also reveals 68% of those with type 2 diabetes who were advised by their healthcare team to lose weight achieved 10% weight loss or more, and 83% reported their healthcare teams were pleased with their weight-loss progress.

The research also found 77% of members participating in the study reported improvements in their blood glucose management since joining Slimming World and 85% said they were more active.

Dr Jacquie Lavin, Head of Research and Scientific Affairs at Slimming World, says:

“Given the links between obesity and more serious outcomes of Covid-19, the support and behaviour change expertise we offer at Slimming World is more important than ever this World Diabetes Day, particularly as NHS research reports people with diabetes face significantly higher risks after contracting coronavirus.

“Members following our healthy eating plan enjoy a diet of filling and satisfying Free Foods – including fruit, vegetables, eggs, poultry, lean meat, fish, beans or pulses, pasta, rice and potatoes which can be tailored to suit individual needs, tastes and budget. In the study, 75% of Slimming World members with type 2 diabetes said they found it easy to fit dietary advice received from their health care professional into our flexible healthy eating plan, called Food Optimising. As the research shows, being a member of a supportive weight loss group can help people with type 2 diabetes to improve their health and become more active. Our Body Magic activity programme is designed to provide gradual and personalised steps to moving more, no matter your starting point.”

-ENDS-

*Study polled 222 members with type 2 diabetes in May 2020. Data where blood glucose and weight change is reported refers to members with type 2 diabetes who were members for six months or more.

“My diabetes nurse looked at my chart, saw I’d lost 8 stone and danced across the room she was so happy!”

Faith Roots, 64

Weight loss: 7st 13lbs

Didcot, Oxfordshire

“It was February 2017 and I’d just got back from walking the dogs when the phone rang. I had to sit down while I answered it, I was so exhausted. The walk has been less than 10 minutes, but I was completely breathless, and my back was aching. It was my daughter-in-law calling to ask me if I would go with her to her local Slimming World group as she didn’t want to go alone. I was happy to go to support her and we joined together that night.

I didn’t think too much about it as I’d joined other weight-loss groups before myself and although I saw some success, as soon as I stopped going, I went back to eating the same things I did before and the weight piled back on.

Back then, I felt so unwell because of my weight. I had type 2 diabetes, high cholesterol, high blood pressure, severe back pain and collapsed ankles as the extra weight I was carrying had weakened the tendons and ligaments in my feet which meant it was extremely painful to walk or even stand. I was taking three tablets a day for my diabetes and I just had no energy. I’d struggled with my weight my entire adult life and at 17st 13lbs, I knew I needed to do something about it.

On my first night attending the group, I was apprehensive, and I almost gave up the following week as I only lost half a pound. Then I decided I wouldn’t be beaten, I started cooking from scratch inspired by all the ideas shared in group and I soon started seeing results. I loved getting the awards each time I lost a little bit more weight.

My Consultant and the other members of the group keep me motivated and are always there for me, even if it’s not been a good week. I feel like part of a family as my group have supported me from day one and I know they will always be there for me to help maintain my weight each week. When this second lockdown is over, I can’t wait for the real-life groups to start again so I can see everyone in person.

Before joining Slimming World, I wouldn’t plan my meals at all and, now, I always make sure I plan ahead and have lots of fruit and veg in the fridge. I’ve stopped eating sweets and cakes and removed all fat from my cooking. I never feel hungry and I love making a Slimming World Sunday roast – it’s so easy!

In just over 14 months I lost 8 stone and my health has improved dramatically – my diabetes is in remission and I don’t take any medication at all for it now. My blood pressure is normal, my cholesterol is no longer high, and I don’t suffer from the back pain I had before either. I have so much more energy, I’ve taken up park runs and before lockdown I danced and attended regular exercise classes. I even insisted on doing my usual weekly 5k run the morning of my daughter’s wedding! Throughout the first lockdown, I was so active I ran at least 5k every day, sometimes 10k and on one occasion a half marathon distance. I’m planning to continue this over the next four weeks. Anything is possible if you really want to do it.

I know I’ve inspired lots of people to join Slimming World as I’m always getting asked for advice since I lost weight and seeing those people lose weight too has been incredible. When I saw my diabetes nurse, she looked at my chart, then looked at me and said, “You’ve lost 8 stone!!” and started dancing around the room. In the last few days, I got the results of my long-term blood sugars test and it’s been the same now for 6 months. If it stays the same for the next 6 months, I will have a diagnosis of complete remission meaning I’ll no longer have diabetes. I’ll have got rid of it! The nurse who gave me the results was keen to make sure I didn’t underestimate what I've achieved and it’s made me realise how well I’ve done and to make sure I keep the weight off.

I feel like a different person, losing weight has changed my life. Shopping for clothes is so easy now - I’ve gone from a size 26 to a size 12 and I love it. I never had any confidence before to talk to people and I would be the one sat quietly in the corner. I’ve been single since 1997, 23 years (!) and now I’m in a relationship with someone, which I never thought would happen. It’s clear to me losing weight gave me the confidence I needed. My family have seen me blossom and they are so proud of me. I can’t believe the difference physically and I never realised my personality would change too, I feel healthy and vibrant and I’ve finally found my zest for life!”

_BEFORE

_{Breakfast: several slices of toast with butter and jam}

_{Lunch: cup of soup and large roll covered in lashings of butter}

_{Dinner: anything with chips, for example pizza, fish and chips or spaghetti bolognaise covered in cheese}

_{Snacks: crisps or cakes especially cream cakes, biscuits, sweets and chocolates.}

_{Supper: hot chocolate and cake}

_AFTER

_{Breakfast: porridge with berries or 2 Weetabix with berries and fat free natural yoghurt}

_{Snacks: coffee, banana and grapes or apples}

_{Lunch: pasta with tomato sauce and a variety of vegetables. Skimmed milk latte and some protein chicken or ham.}

_{Dinner: roast meat with all fat removed, lots of vegetables, potatoes or pasta with blueberries, grapes and strawberries and fat free natural yoghurt for dessert}

To mark World Stroke Day (October 29th) raising awareness of the risks of stroke, Slimming World’s Nutrition and Health Policy Manager, Carolyn Pallister shares nine golden rules to help reduce your risk.

“Every five minutes stroke destroys lives. In the UK, there are more than 100,000 incidents of stroke each year – that is around one stroke every five minutes. Many stroke survivors, of which there are 1.2 million in the UK, face significant challenges that include physical disability, communication difficulties, changes in how they think and feel, loss of work, income and social networks. Being overweight is one of the top ten risk factors for stroke and is associated with almost 1 in 5 strokes. This is because carrying excess weight increases your risk of high blood pressure, heart disease, high cholesterol and type 2 diabetes which all contribute to higher stroke risk.

“Maintaining a healthy weight and managing things like diet and smoking can help with other risk factors, such as high blood pressure and diabetes, and in turn reduce stroke risk.”

• Aim for a varied, balanced diet. This means limiting fat (especially saturated fat which is found in butter, cakes, pastry, fatty strips of meat) and added sugar intake; enjoying a variety of fruits and vegetables (at least 5-a-day); and including some wholegrains (such as brown rice and wholewheat pasta).
• Be mindful of your salt intake. Too much can raise your blood pressure which is a risk factor for stroke. Making homemade sauces and meals can help cut your salt intake as there’s often a lot of hidden salt in ready-made sauces and ready meals. Try to limit having too much bread, cheese, smoked fish and meat, pickles and condiments and enjoy them in moderation.
• Be active where you can. Make the most of the great outdoors, your local parks, fields, leisure facilities, and at home exercises (housework counts!). Physical activity helps keep the heart healthy, which in turn can help protect against a stroke.
• Think about what you drink. It’s better for our health to enjoy alcohol in moderation. To help keep stroke risk down aim to drink no more than six pints of beer/cider each week, or six 175ml glasses of wine. This is equivalent to 14 units which is the maximum recommended weekly intake for UK adults.
• Stop smoking. Cutting down, quitting or not being a smoker at all can help reduce stroke risk.
• Aim for or maintain a healthy weight. This is one of the best things you can do to reduce the risk of having a stroke. Being of a healthy weight typically means your cardiovascular system (the heart and blood vessels) is healthier and is under less stress.
• Opt for lean cuts of meat. When it comes to enjoying your meat and two veg, opting for lean cuts of meat, such as 5% fat mince, trimming the fat off bacon and other fatty cuts of meat, and taking off any skin on poultry. This all helps in reducing saturated fat intake, which is one step closer to a healthy, balanced diet.
• Aim for two portions of fish each week. White fish such as hake, cod or haddock are a really lean source of protein while oily fish like sardines, mackerel and salmon not only provide protein but are amazing for omega-3 fatty acids which are said to help prevent the blood from clotting and protect our arteries. Aiming for two portions (one white, one oily) each week is one of many great ways to help towards having a healthy heart.
• Enjoy fibre rich foods. This fabulous nutrient is found in all fruit, veg and starchy carbohydrates such as potatoes, rice, pasta and not only keeps things moving in our digestive system but some fibre-filled foods can help towards keeping our cholesterol levels nice and healthy, these include oats, beans, peas and lentils.

ICU healthcare assistant loses 14st after mini-stroke scare.  It was the wake-up call I needed           

John Schofield, 49

Weight loss: 14st

Eccles, Manchester 

“Exactly five years ago, in 2015 I was working at Wythenshawe Hospital in the cardiology ward when I suddenly felt unwell and colleagues noticed I was slurring my words. I remember feeling disorientated and not registering what was being said around me. As I was at the hospital already, a specialist nurse took my blood pressure and did a quick ECG. The results showed I had atrial fibrillation, something I hadn’t been familiar with before then which meant my heart was racing and beating faster than it should have done. I was referred to a cardiology team and for the next twelve months I got more and more out of breath doing the simplest tasks, my skin was clammy and I was still slurring my words.

Eventually, I had a pacemaker fitted to slow my heart rate down but this didn’t stop me having another incident at work when I felt disorientated, my blood pressure dropped and I was rushed to A&E. After conducting a CT scan of my head, the radiographer asked me when I’d had a stroke and I remember feeling so shocked as I wasn’t aware I’d even had one. I realise now the first time I felt unwell and started slurring my words, I experienced a mini stroke – something I thought then only happened to older people. It was the wake-up call I needed to make a change. I knew carrying excess weight was putting more strain on my heart and that the pacemaker I’d had fitted wasn’t cheap. I felt if someone had put that much time, effort and expense into making sure I lived, it was time I did my bit to help.

At this point I was taking ten tablets a day, four in the morning and six at night. I have always suffered from asthma and I couldn’t go anywhere without my inhaler. My chest always felt heavy and my legs and joints ached all the time. I wasn’t very active at all and even a short walk to the shop would take me forever and a day.

Around that time, I bumped into two school friends in the local supermarket who had both lost weight and looking so much healthier I had to ask how they’d done it. They said they’d been going to their local Slimming World group. I’d tried so many weight-loss plans and slimming groups but I hadn’t tried this one so I thought I’ll give it a go. I didn’t hold out much hope but weighing 26 stone I was at a loss to know what else I could do.

The results were amazing. Everyone in the group was so friendly and we had such a laugh, sharing tips and ideas and supporting each other. Within two weeks I’d lost 15lbs and not only that, I was starting to feel better too. I had more energy and was less breathless.By the end of last year, just two years after joining Slimming World, I’d completely turned my life around. I’d lost over half my body weight, 14 stone, gone from a 60-inch waist to a 32-inch waist and was feeling so much better. I don’t take any medication and I no longer need an inhaler. I don’t have any aches and pains in my legs, and I’ve got a brand-new wardrobe too after going from size 5XL to medium or small sizes. I can buy clothes so much more easily, not just from specialist shops or online.

 A typical week prior to joining Slimming World would see me satisfy my savoury tooth with pies, pasties, sausage rolls and burgers, skipping breakfast and eating pork pies or scones as snacks in between meals. Now I eat a lot of fruit and I make sure I eat three meals a day. I’ve given up beer which I used to drink every night and I always make sure I have eggs for breakfast as that keeps me going until lunchtime. I still enjoy savoury foods like burgers, but I make them myself with lean mince and I’ve found a new love for cooking. I prep my meals most mornings before work, dicing and cutting veg for that evening’s meal and I’m a big fan of the slow cooker. I’m really proud of my meatball chilli. I used to drive past joggers and say to my kids that will be me one day! Now I walk everywhere rather than get in the car and I regularly walk around 4.5 miles to my dad’s house which takes me just under an hour. I recently ran a 10K raising £700 for the Ticker Club, a local heart charity. The old me would never have believed I could have done that.  

Since February this year I’ve been working in the ICU department of the Salford Royal, on the critical care ward as a healthcare assistant. Most recently I’ve been working on the Covid infection control ward. Being on my feet for 13 hour shifts and wearing the PPE, which is like something out of Star Wars, has been a real challenge. During the height of lockdown, I struggled to stay on plan as the panic buying meant empty shelves and my usual ingredients were nowhere to be found. Sheer exhaustion saw me forego my good intentions and I soon put on weight again. My mood was low and working shifts I found it hard to join my group at one of the weekly virtual classes they set up. It was all too easy to think if I wasn’t going to get weighed, and without the support of my group, it didn’t matter if I slipped a little, but I soon realised it did! I lost my way during lockdown but now I can meet my group again in person they help me feel motivated if I have a bad week. I feel back in control and I’m determined to get back on track by Christmas. I’ve seen first-hand the impact of coronavirus and hearing about the increased risks of being overweight if you contract Covid has made me so relieved I was in good shape this year and also more determined to stay that way. I know what I need to do, and I don’t want to throw it all away.”

Slimming World’s Free Food Festival takes place in Slimming World groups in February and encourages members to celebrate all the delicious ‘Free Food’ they can enjoy freely on plan to satisfy their appetite.

Free Food at Slimming World is food that is highly satisfying and naturally low in calories – like lean meat, eggs, fish, pasta, potatoes, fruit and vegetables – so members can eat and enjoy real, delicious, everyday food in generous portions and lose weight without ever going hungry. Slimming World’s philosophy was founded on the invention and development of Free Food, and the consequent freedom and liberation from hunger, guilt and shame that was once – and still often is – associated with losing weight.

In all 19,000 groups from w/c Feb 9^th to w/c Feb 16^th, members will be encouraged to cook, share and win with Free Food cook-offs. Every group will select a best winning recipe and the winning member will be entered into a national competition to find the best new Slimming World recipe. Ten finalists will then be invited to Slimming World’s Derbyshire head office for the final competition.

Winner of the Great British Bake Off 2019, David Atherton, will be a judge for the national final of the competition along with Slimming World HQ head chef Ruth Butler and Slimming World’s Head of Food and Publications Allison Brentnall.

After the final, the top three winners will have their recipes featured in Slimming World Magazine with the chance to win one of three cash prizes:

• 1st place - £1,000/€1,300
• 2nd place - £500/€650
• 3rd place - £250/€325

David Atherton, winner of the Great British Bake Off 2019, says: “Cooking is a huge passion of mine so I’m really excited to be part of this campaign. Experimenting with new flavour combinations and inspiring new ideas is a really great way to get people cooking from scratch again, which is really important when it comes to maintaining a healthy lifestyle. I can’t wait to see which dishes are created as part of Slimming World’s Free Food Festival – it’s making me feel hungry already!"

A brand-new recipe book will also be launched to members showcasing 60 favourite Free recipes. ‘Slimming World’s A-Z of Free Food’ will launch on 9th February as part of a Countdown offer (commit to 12 weeks of slimming and get two weeks free.), before going on sales to all members.

To mark the launch of ‘Free Food February’, Slimming World, based in Alfreton, served up a mouth-watering healthy feast for all of its head office employees – which was ‘Free’ in more ways than one.

Throughout February, Slimming World groups across the UK and Ireland are celebrating Free Food February, a festival-inspired celebration named after all of the ‘Free Food’ that the organisation’s 900,000 members can enjoy freely on the Food Optimising healthy eating plan.

Slimming World’s eating plan uses the principles of energy density (the calories per gram in a food), and satiety (how filling a food is). Foods with low energy density, are best at satisfying your appetite and can be enjoyed freely without weighing, counting or measuring, so members learn how to make healthy choices and lose weight – and keep it off – without feeling hungry.

Free Food includes lean meat and fish, plain tofu, pasta, rice, potatoes, eggs and more.

To celebrate the national launch, and as a special treat, delicious Free Food-filled dishes were served up on the house to head office staff, in the brand-new restaurant at the organisation’s new state-of-the-art extension.

The catering team cooked up a variety of healthy meals to choose from including sloppy Joe, Goan masala tortilla, pasta penne, bacon wrapped chicken with roasted root vegetables, jumbo scotch eggs and a spicy lentil and chick pea stew. All meals came with rice, Slimming World diced roast new potatoes or jacket potatoes, hot vegetables and salad options.

Victor Ohene, Digital Producer (pictured above), says: “I had the bacon wrapped chicken with the jumbo scotch egg and roast potatoes and it was absolutely delicious! We are really well looked after here at head office and our lovely catering team work incredibly hard to provide us with a variety of healthy and filling meals to choose from every day. The meals are always made from Slimming World recipes which is especially great when a new recipe book comes out as we get to test some tasty dishes! This time they were from our new Free Food on the Go recipe book and they were delicious!”

Each year, the Slimming World restaurant serves up more than 100,000 subsidised meals for staff, visitors and the 5,500 Consultants who attend the Slimming World Academy for training. All meals are cooked from scratch by a talented in-house catering team.

PIC CAPTION: Owen Hudson and Victor Ohene enjoy a ‘Free Food’ feast at their Alfreton-based head office

New research by YouGov has found more than a third (37%) of people who have tried to lose weight have attempted to follow low-carbohydrate diets, popularised by celebrities such as Gwyneth Paltrow and Kim Kardashian.

The Big Carb Survey also reveals that low-carbohydrate plans, which see dieters cutting out starchy carbohydrates like potatoes, pasta, rice and bread, are difficult to follow. Respondents who have found these diets difficult to follow put it down to enjoying carbohydrates too much (52%), often feeling hungry (46%), feeling limited in what they could eat (40%), and finding the diet boring (30%).

In addition to these challenges of hunger and boredom, robust scientific evidence from the World Health Organisation, as well as UK and USA government guidance, shows that carbohydrates should be part of a healthy balanced diet within a weight-loss plan. Yet contrary to the scientific advice and despite the difficulty of sustaining a low-carb diet, two thirds (66%) of the 2,103 survey respondents have heard that low-carbohydrate diets are better for weight loss, and just over one third (35%) have heard that it was impossible to lose weight without cutting carbohydrates.

When asked if starchy carbohydrates should be the main source of calories in a healthy, balanced diet, in line with current government guidance, 81% thought this was a myth or weren’t certain whether it was a myth or fact. Only 19% understood it to be a fact. Furthermore, almost half (46%) of those surveyed reported to have heard that ‘Fruit is full of sugar so should be avoided’, nearly one in three (30%) reported having heard that ‘All carbohydrates are bad’ and almost one in three (31%) reported hearing that ‘Carbohydrates aren’t essential for a healthy balanced diet’.

Slimming World, which commissioned the YouGov research, says the study proves that people are bewildered about the role of carbohydrates in weight control due to conflicting and controversial messages coming from sources including the media (54%), the diet industry (30%) and social media (26%). The UK’s leading commercial weight-loss authority says the nation is confused about the role of carbohydrates in health and weight control and this confusion is hindering successful weight management and damaging the nation’s health.

Dr Jacquie Lavin, Head of Nutrition and Research at Slimming World, says: “There is a deep-seated misconception that people should avoid carbohydrates when they’re trying to lose weight, and as a nation we’re bombarded with anti-carbohydrate messages.

“Yet the truth is, carbohydrates play an important role both in a healthy diet and in sustainable weight loss – and the current carb confusion is fuelling the UK’s obesity problem. A diet to aid weight loss needs to be healthy and balanced*. It should give people the freedom and flexibility to enjoy a healthy balance of protein, carbohydrates and fat, and importantly it needs to be sustainable for the long term – without deprivation or cutting out whole food groups. As our research shows, low-carb diets are hard to follow. So if you want to lose weight this new year, and keep it off, avoid low-carb diets.”

Being hungry, which the Big Carb Survey found almost half of those (46%) who tried a low-carbohydrate diet often experienced, typically leaves people feeling unable to sustain weight-loss attempts.

There is a growing evidence base which proves that foods higher in protein and carbohydrates are far more satiating than foods high in fat[ii]. Eating filling, lower energy dense foods (those foods which have fewer calories per gram), which include carbohydrates such as pasta, rice and potatoes as well as fruit and vegetables, enables people to consume a larger volume of food and avoid hunger while reducing their overall calorie intake.

Dr Lavin continues: “For decades at Slimming World we’ve promoted the importance of filling up on low energy density foods – including starchy and fibre-rich carbohydrates such as pasta, potatoes and rice, plus plenty of fruit and veg – because you can eat large amounts of these foods for relatively few calories and feel fuller and more satisfied while losing weight.

“Obesity not only has an impact on our own personal health but puts a massive strain on our National Health Service, which has to deal with a number of obesity-related conditions. What people need is help and advice to lose weight and keep it off. Advising overweight people to follow low-carbohydrate diets, which we know are unsustainable and potentially cut out a group of foods that are essential for a healthy balanced diet, is irresponsible. It sets people up to fail and is likely to leave them struggling with feelings of guilt and low self-esteem as well as potentially regaining the weight they lost.

“To end this vicious cycle, it’s vitally important we stop demonising carbohydrates and provide people who’d like to lose weight with accurate information, alongside effective support for maintaining healthy, flexible and sustainable diets.”

For more information on how confusion about the role of carbohydrates in our diet is damaging the nation's health, please download Slimming World's Carbfusion report.

ENDS

*Slimming World members are encouraged to include one third of a plate of vegetables at mealtimes. Vegetables are really low in energy density (calories per gram) and are also great for satisfying your appetite. Including at least one third of a plate of vegetables at mealtimes (where it makes sense) and choosing them between meals will ensure that you lose weight well - and builds in the all important veg that you might not otherwise be eating. 

[i] All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2103 adults. Fieldwork was undertaken between 19th - 20th November 2018. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).

[ii] Weststrate J, el al (1992). Effects of nutrients on the regulation of food intake. Unilever Research: The Netherlands: Vlaardingen.

The judges described the Slimming World Chinese-style Banquet Rice as “outstanding” and “wonderful value”.

All of products in the Slimming World range, which include ready meals, sauces, soups and meat products, are based around the organisation’s famous Food Optimising eating plan and use Free Food ingredients, which are filling yet low in calories making them perfect for weight loss.

Allison Brentnall, Head of Food and Publications at Slimming World, said: “We’re delighted to win this award. It shows that choosing a ready meal that supports your weight-loss journey doesn’t have to mean compromising on flavour or quality – plus, our meals are generous too.” – ends –

Packed full of more than 60 classic spicy (or not-so-spicy) curry dishes, Curry Club caters for all tastes – with Indian classics such as lamb bhuna, chicken tikka masala and Goan prawn curry, through to curries with a twist, like Japanese chicken katsu curry, Indonesian beef rendang and Thai green fish curry.

Oliver Maxey, Cookbook Editor at Slimming World, said: “Many people think trying to lose weight means giving up all of your favourite foods and being really restricted in what you can eat. That’s absolutely not the case with Slimming World though – making just a few healthy swaps means that you can enjoy delicious dishes like curries and still lose weight. Herbs and spices can be used freely on the plan without weighing, counting or measuring, which allows us to pack our recipes full of flavour without the need for oodles of cream or fat. Our members never have to feel hungry or deprived, or guilty about the food they’re eating. It’s healthy, fresh, delicious food that everyone can enjoy.”

As well as mouthwatering mains, Curry Club also caters for those who fancy a bit on the side, with recipes for complementary dishes like Classic pilau rice, Saag paneer, Bombay potatoes and Chana masala. And if you really want to roll out the red carpet and go for the full restaurant experience, you can rustle up sizzling starters like Carrot and onion bhajis, Beef satay skewers or Masala-grilled squid.

Every recipe in Curry Club is perfect for those following Slimming World’s Food Optimising eating plan, which allows slimmers to satisfy their appetite on everyday foods like fruit and veg, meat, chicken, fish, pasta, rice, potatoes and more, so there’s no need to go hungry while losing weight.

Oliver continues: “For the first time we’ve also printed a hashtag inside this book – #swcurryclub. Our online communities are full of pictures of delicious Slimming World meals and we know that thousands of members take inspiration from them. Hopefully with #swcurryclub we can gather all of these great images in one place to show people that losing weight doesn’t have to mean a diet of just lettuce leaves – it can be exciting, flavoursome curry nights. In fact, with Curry Club, every night can be curry night!”

The collection suits all cooking abilities and each recipe is accompanied by a photo of the finished dish to help inspire even the most inexperienced cooks.

Curry Club is available in all Slimming World groups in the UK and Ireland, priced £4.95/€7.95. To find your nearest Slimming World group visit www.slimmingworld.co.uk or call 0344 897 8000 or to join our Curry Club check out #swcurryclub on Facebook, Twitter and Instagram.

Oliver Maxey, Cookbook Editor at Slimming World, said: “People don’t want to have to fit their lives around a weight-loss plan; they want the weight-loss plan to fit around their lives! We pride ourselves on listening and responding to feedback – so when members asked for more single-serving recipes, we gladly took up the challenge! This collection of dishes is perfect when cooking just for you – but can also easily be scaled up when entertaining friends and family."

Ideal for students, busy mums, those who live alone or just people who fancy a little ‘me’ time, Meals for One features a range of delicious recipes, as well as a handy section on batch cooking.

Readers will be treated to a collection of 60 super-satisfying dishes – from light bites like lemon and prawn crab pot and a quick chicken noodle soup, to magnificent mains such as eggy chip bake, king prawn dhansak and chipotle steak with sweet potato chips. Even better, when friends or family are eating with you too, it’s easy to increase the amounts to feed a crowd.

What’s more, there’s an inventive chapter on batch cooking featuring three ‘master’ recipes, which takes a staple dish (such as BBQ pulled chicken) and shows the reader three clever twists for each one. You’ll also find easy puds like blackberry Eton mess and a chocolate and coconut soufflé to give any meal the perfect finish.

Every recipe in Meals for One is based on Slimming World’s Food Optimising plan, which allows slimmers to satisfy their appetite on everyday foods like fruit and veg, meat, chicken, fish, pasta, rice, potatoes and more, so there’s no need to go hungry while losing weight.

Oliver continues: “We love the fact that our recipes can be enjoyed by people with wildly varying tastes and appetites – and Meals for One certainly adds something different to our collection. We can’t wait for members to start enjoying the delicious dishes we’ve pulled together.”

The collection suits all cooking abilities and each recipe is accompanied by a photo of the finished article to help inspire even the most inexperienced cooks.

Meals for One will be available in all Slimming World groups in the UK and Ireland, priced £4.95/€7.95, from April 4^th, 2016. 

The success of the Slimming World range, which arrived in Iceland stores in February this year, has seen a record-breaking number of meals and meat products – meatballs, sausages and burgers – purchased by Slimming World members as well as shoppers who simply want to eat more healthily.

Allison Brentnall, Slimming World Food & Publications Manager, says: “Cooking from scratch at home with healthy ingredients will always remain at the heart of Slimming World’s Food Optimising eating plan*. However, we do understand that sometimes in the real world there are times when you are just too busy and it’s not always possible to create healthy, filling meals from scratch. What we’ve developed with Iceland is a back-up plan for exactly those times.

“Now our members can enjoy a nutritious, balanced meal ready to cook straight from the freezer in minutes, instead of opting for something that doesn’t fill them up or give them the best weight loss results. Our members have told us that these meals are ‘lifesavers’ and help them to stay on track when they might have struggled before, plus because they’re tasty as well as healthy they’re popular with the whole family.”

Made with premium quality, natural ingredients, the Slimming World meals at Iceland are different from other so-called ‘diet’ foods. Each one is generously portioned (up to 550g), delicious and supremely satisfying. The meals feature the recipe on the packaging enabling shoppers to make the dish at home themselves when they have more time, too.

Salt, fat and sugar levels are carefully balanced, and herbs and spices from around the globe deliver plenty of taste. What’s more, the #PowerofFrozen enables Iceland to lock in nutrients and flavour, preserving the ingredients at their peak, delivering a product that is fresher than fresh.

The range complements Slimming World’s Food Optimising eating plan which encourages members to eat satisfying everyday foods, known as Free Foods, which are naturally lower in energy density (calories per gram) and include fruit and veg, pasta, rice, potatoes, lean meat, fish, poultry, eggs, fat-free dairy and more. As well as picking up their Slimming World ready meals, sauces and soups, Iceland shoppers can also stock up on plenty of essential Free Foods including lean chicken breasts, North Atlantic prawns and frozen fruit and veg.

The full Slimming World range now includes 15 ready meals, four meat products, four soups and two sauces. Ready meals and meat products are priced £3/€3.75 and the sauces and soups are £1.50/€2 each. The new additions are on sale in Iceland stores from today (October 7^th) in the UK and October 10^th in the Republic of Ireland.

Packed full with ideas for meat-free meals and lighter veggie bites, there’s dishes for every occasion – from a quick midweek dinner to a veritable veggie feast – and the collection caters a variety of different tastes. Spice lovers, comfort food fans and dinner party pros will all find new recipes to add to their repertoires including Bean and rice burritos, Gardener’s Pie and Ricotta and spinach crepes with basil and tomato sauce.

Every recipe in Veggie Deluxe is based on Slimming World’s Food Optimising plan, which allows slimmers to satisfy their appetite on every day foods like fruit and veg, pasta, rice, potatoes and pulses so there’s no need to go hungry while losing weight. The generosity and flexibility of the plan means that vegetarians find it easy to follow and lose weight without feeling deprived or bored of eating the same meals. Plus by loading their plates with super-slimming, super-satisfing veg all slimmers can accelerate their weight losses and speed towards their target.

To really help weight losses fly, Slimming World always recommends its members fill at least a third of their plate at mealtimes with foods that are very low in energy density, meaning they’re super-satisfying yet low in calories. Most vegetables fit into this category and now Veggie Deluxe will show people how to give their veg the VIP treatment. It suits all cooking abilities and each recipe is accompanied by a photo of the finished article to tempt the tastebuds and help inspire novice cooks.

Slimming World’s Veggie Deluxe will be available in all Slimming World groups in the UK and Ireland, priced £4.95/€7.95, from July 27^th, 2015.

The summer months can be a difficult time for slimmers because normal routines are disrupted with holidays, the kids are off school and everyone’s busy enjoying days out, meaning it can feel harder than usual to eat healthily and fit in activity.

However, this book is full of delicious recipes, based on Slimming World’s Food Optimising eating plan, to help slimmers stay on track whatever they’ve got planned and show people that they don’t need to miss out on any summer fun.

Slimming World’s plan fits in around slimmers, rather than them having to fit their life around the plan, and unlike other weight-loss plans the focus is on all the fabulous foods you can enjoy – including barbecue and picnic favourites – instead of what you can’t have.

The collection includes more than 60 recipes including mouth-watering meals, light bites, ice-cold desserts and drinks. So whether readers are tucking into Surf and Turf Skewers with fresh ketchup, Rustic potato salad or Cherry cheesecake in a jar (or all three!), they’re guaranteed their tastiest – and trimmest – summer ever. The recipes are all easy enough to suit all cooking abilities and each one is accompanied by a photo of the finished article to tempt the tastebuds and help inspire novice cooks.

Slimming World’s Little Book of Summer will be available in all Slimming World groups in the UK and Ireland, priced £3.95/€5.95, from 15^th June 2015.

Readers will find healthy versions of classics from their favourite destinations, such as lasagne and paella, as well as discovering new dishes, including Spanakopita (a spinach and feta pie from Greece) and Harira (a fragrant Moroccan soup). It’s a tour for slimmers’ tastebuds that will ensure every weight-loss journey is a delicious one.

Every recipe in Mediterranean Magic is based on Slimming World’s Food Optimising plan, which allows slimmers to satisfy their appetite on every day foods like fruit and veg, meat, chicken, fish, pasta, rice and potatoes so there’s no need to go hungry while losing weight. Herbs and spices can also be used freely on the plan, meaning it’s easy for anyone who’s losing weight to bring the bold, sunshine flavours of the Med to their plate without compromising their slimming campaign.

The collection suits all cooking abilities and each recipe is accompanied by a photo of the finished article to tempt the tastebuds and help inspire novice cooks.

Mediterranean Magic will be available in all Slimming World groups in the UK and Ireland, priced £9.99, from April 6^th, 2015. 

“However, with today’s modern, busy lifestyles there are times when even the best-laid plans to prepare healthy home-cooked meals can be scuppered and our members tell us it’s when time is short that they’re most likely to go off track. That’s when they end up grabbing a ready meal that leaves them unsatisfied or having a high-calorie takeaway, because they didn’t have a convenient, delicious, healthy meal to hand. For many years our members have been asking us to bring out a food range that fits with our eating plan and we’ve always resisted. Until now we’ve never been able to find a partner who could help us to develop meals using Free Foods and deliver great value for money together with premium quality – two principles on which we won’t compromise.”

Setting out to transform the face of ‘diet’ meals with its Free Food approach, Slimming World has now created a food range that is generously portioned, delicious and great value. The weight management organisation has teamed up with leading frozen food innovator Iceland – one of the few manufacturers that could offer the quality, value and generosity Slimming World expects for its members.

Nigel Broadhurst, Iceland Joint Managing Director, says: “Due to both Slimming World and Iceland’s high standards, the meals have been in development for more than a year. From sourcing a bespoke lean beef for our beef dish, to trying dozens of different marinated chicken pieces for tikka masala, both firms have gone much more than the extra mile – we’ve literally gone across the globe – to ensure every meal uses high-quality ingredients, is packed with tasty ingredients and offers great value for money.

“The meals are frozen because the natural process of freezing means that all of the great flavours have been locked in. They are frozen as soon as they’ve been made so they stay in peak condition. As a result, every one of the 10 products in the range is full of the flavour of a home-cooked meal. They’re in a generous portion size too,” he adds.

Slimming World invests millions into weight management research including the science which underpins its Food Optimising eating plan. The plan is based on the principles of energy density, and encourages members to base their diet on satisfying everyday foods that are naturally lower in energy density (calories per gram) – Slimming World calls these ‘Free Foods’, and they include foods like poultry, fish, lean meat, eggs, pulses, pasta, rice, potatoes, fruit, vegetables and fat-free dairy products.

“By introducing this food range that’s based on Food Optimising and Free Foods we’re confident that we are helping members to succeed in their long term weight management. Every meal has the recipe printed on the packaging too, so consumers who may be nervous about trying new foods or testing their cooking skills are encouraged to try to recreate the meals at home when they have time,” adds Dr Jacquie.

The meals can either be eaten for one, or shared for a lighter meal, and are designed to be eaten with plenty of added veg for extra filling power, in line with the principles of Food Optimising. The packaging stays true to Slimming World’s high standards and production values and each beautifully photographed meal comes in a 450-550g pack. The brand-new range of Slimming World meals is available exclusively in Iceland’s 850 stores from 18 February, priced at £3 per meal, and is also available to order online at Iceland.co.uk. The meals will be on sale in the Republic of Ireland from 21 February, at €3 each.