Another weighty increase in Slimming World magazine’s circulation, ABCs show
Slimming World magazine’s circulation has grown by more than a third in the past two years, according to new ABC figures (Audit Bureau of Circulations) released today.
The title, which has climbed to the 4th spot in the actively purchased magazine charts, recorded a combined print and digital circulation of 616,841 for July to December 2015.
This new figure is a trend-bucking increase of 66,434 copies (12.1%) period on period, a rise of 119,134 copies (23.9%) year on year, and up 158,324 copies (34.5%) in the last two years.
Editor and Publisher of Slimming World magazine Elise Wells, who joined the team in 2007, is hugely proud of the magazine’s continued success. She says: “We’ve seen a steady increase in our circulation over the years – it stood at 258,903 in 2007* – and reached numbers we only dreamed of a few years ago. It’s mind-blowing to have celebrated period on period increases of more than 50,000 and 60,000 in the last year alone – especially in such a challenging time for the industry, when other publications are struggling.
“Of course, our success is linked to the continued growth and success of Slimming World groups and our online programme. I believe the quality of Slimming World magazine is a big reason that we’ve been the best-selling title in the diet and health sector for so long and that we continue to attract more and more readers though. We’ve never taken our strong circulation for granted; as a team we’re constantly pushing ourselves to create new and better content that’s totally targeted to the needs of people losing weight and inspires and supports slimmers to achieve their goals. We’re also always looking to improve upon the look and feel of the magazine.”
As a team we’re constantly pushing ourselves to create new and better content.
The magazine is sold at a discounted price in Slimming World’s weekly groups, providing an additional layer of support and inspiration to the organisation’s group members, and online members can receive the magazine as part of their web-based support package. It is also sold on newsstands and a digital edition is available. Some 606,767 of the magazine’s sales are print copies and the digital edition recorded sales of 10,074, meaning it is ranked 15th overall and is the top women’s digital title.
Director of Marketing and Communications Jan Boxshall says: “We’re thrilled by the success of the magazine, which so beautifully enhances the support and inspiration we give to our members every week in our 14,000 groups around the UK.”
Slimming World magazine is published seven times a year and produced at Slimming World’s head office in Derbyshire. The title features real-life success stories – including cover stars – sourced from Slimming World members, a delicious food section, practical and emotional features, and shopping and fashion pages. In October 2014 the title launched its dedicated men’s section, M.
The March/April 2016 issue of Slimming World magazine is on sale in Slimming World groups now and on newsstands today. The digital edition is available on Pocket Mags, the Apple App Store, Google Play, Amazon Kindle Fire and Windows 8.
AVERAGE NET CIRCULATIONS PER ISSUE
Jul to Dec 2015
Magazine | Jul to Dec 2014(combined print & digital) | Jan to Jun 2015 (combined print & digital) | Jul to Dec 2015(combined print & digital) | Year on year change (print & digital) | Period on period change (print & digital) | Actively purchased rank last period | Actively purchased rank this period |
Slimming World | 497,707 | 550,407 | 616,841 | 23.9% | 12.1% | 5 | 4 |
Weight Watchers | 125,843 | 114,394 | 118,656 | -5.7% | 3.7% | - | 50 |
Healthy | 112,859 | N/A | 115,360 | 2.2% | - | - | 52 |
Women’s Health | 118,118 | 124,740 | 125,549 | 6.3% | 0.6% | 54 | 53 |
Top Sante | 43,878 | 48,545 | 42,506 | -3.1% | -12.4% | 99 | 139 |
Health & Fitness | 19,267 | 17,888 | 14,577 | -24.3% | -18.5% | 167 | 298 |
Saga | 421,485 | 386,354 | 357,207 | -15.3% | -7.5% | 6 | 7 |
Good Housekeeping | 419,575 | 404,205 | 409,696 | -2.4% | 1.4% | 7 | 6 |
Take a Break | 645,884 | 608,743 | 589,495 | -8.7% | -3.2% | 4 | 5 |
Slimming World magazine’s digital edition is ranked 15th overall with sales of 10,074. It is the top women’s title.
Slimming World was founded by Margaret Miles-Bramwell (OBE, FRSA) in 1969. There are now more than 18,000 groups held weekly across the UK and Republic of Ireland via a network of 4,000 community-based Slimming World Consultants, who receive specific training in the role of diet and physical activity in weight management, as well as sophisticated behaviour-change techniques.
Slimming World’s healthy eating plan, Food Optimising, is based on the science of satiety and energy density. Our phased activity programme, Body Magic, eases members into activity until it becomes an intrinsic part of their daily routine. The principles behind Slimming World’s philosophy are based on a deep understanding of the challenges faced by overweight people and a recognition that those who struggle with weight carry a double burden, the weight itself and a burden of guilt and shame about their weight. Slimming World’s programme integrates practical, up-to-date advice with a highly developed support system based on care and compassion, and Consultant training focuses on facilitating behaviour change in a warm and friendly group environment. Consultant training is delivered through the Slimming World Academy. Slimming World also invests in a comprehensive research programme to develop its support for long-term weight management. The group support provided by Slimming World is recognised as effective by the National Institute for Health and Clinical Excellence (NICE) and the NHS.
For more information about Slimming World’s approach visit www.slimmingworld.co.uk or call 0344 897 8000.
For the Press Office please email public.relations@slimmingworld.co.uk