A weighty award for Slimming World magazine at the PPAs
The UK’s top slimming title, Slimming World magazine, enjoyed a new success at the Professional Publishers’ Association (PPA) Awards last night, when it was awarded Customer Magazine of the Year 2016.
The PPA Awards recognise talent and innovation and are a benchmark for excellence within the magazine industry. In a competitive field, Slimming World saw off opposition from other publishing heavyweights including John Lewis Cook Edition and Sainsbury’s Magazine to take the prize.
The magazine, which is now the fourth biggest selling magazine in the UK and produced at Slimming World’s Derbyshire head office, was also nominated for three other awards – Specialist Consumer Magazine of the Year and two individual nominations for editor Elise Wells – Publishing Innovator of the Year and Editor of the Year.
Slimming World magazine has achieved stellar growth with circulation in recent years which has seen sales increase by more than a third in the last two years. It has a current ABC circulation of 616,841 (July to December 2015), making it the fourth largest selling magazine title in the UK.
Commenting on the magazine’s latest triumph, Elise, who has been with the magazine since 2007, says she and her team were thrilled to win the award. She says: “We’ve always worked extremely hard to create a gorgeous, glossy, useful read for our members, so it’s wonderful to have been recognised by the PPA judges.
“Slimming World’s main objective is to help its members lose weight and lead healthier, happier lives, and the magazine is a key part of that. It underpins the healthy eating plan with hearty, filling and exciting recipes while also reflecting the support members receive in group with features based on Slimming World’s deep understanding of the practical and psychological aspects of weight loss.
It’s wonderful to have been recognised by the PPA judges.
“Then of course, there are the real-life successes of the members who grace our cover and inspire our readers by sharing their remarkable journeys. The magazine has had an exceptional couple of years and to receive this prestigious award is the ultimate compliment.”
Launched in 1997, Slimming World magazine is published seven times a year. It features real-life success stories – including cover stars – sourced from Slimming World members, a delicious food section, practical and emotional features, shopping and fashion pages and a dedicated men’s section, M.
The magazine is sold at a discounted price in Slimming World’s weekly groups, providing an additional layer of support and inspiration to the organisation’s 800,000 group members. It is also sold on newsstands and a digital edition is available.
The August/September issue goes on sale on newsstands on Thursday, 14th July, priced at £2.75.
Slimming World was founded by Margaret Miles-Bramwell (OBE, FRSA) in 1969. There are now more than 18,000 groups held weekly across the UK and Republic of Ireland via a network of 4,000 community-based Slimming World Consultants, who receive specific training in the role of diet and physical activity in weight management, as well as sophisticated behaviour-change techniques.
Slimming World’s healthy eating plan, Food Optimising, is based on the science of satiety and energy density. Our phased activity programme, Body Magic, eases members into activity until it becomes an intrinsic part of their daily routine. The principles behind Slimming World’s philosophy are based on a deep understanding of the challenges faced by overweight people and a recognition that those who struggle with weight carry a double burden, the weight itself and a burden of guilt and shame about their weight. Slimming World’s programme integrates practical, up-to-date advice with a highly developed support system based on care and compassion, and Consultant training focuses on facilitating behaviour change in a warm and friendly group environment. Consultant training is delivered through the Slimming World Academy. Slimming World also invests in a comprehensive research programme to develop its support for long-term weight management. The group support provided by Slimming World is recognised as effective by the National Institute for Health and Clinical Excellence (NICE) and the NHS.
For more information about Slimming World’s approach visit www.slimmingworld.co.uk or call 0344 897 8000.
For the Press Office please email public.relations@slimmingworld.co.uk