Lucky Slimming World member could see their recipe in Iceland freezers with new competition
Slimmers are turning up the heat in the kitchen in the hope of seeing their very own recipe in supermarket freezers.
Slimming World has launched a nationwide search for a new recipe to join its food range, available exclusively in Iceland and The Food Warehouse stores.
Members of its 7,700 groups across the UK and Ireland are being invited to create their own original healthy recipes as part of a national cookery competition, which will see the winning meal hit the supermarket this autumn.
The cook-off is part of Slimming World’s Free Food Festival campaign which has run annually for eight years, though this is the first time the winning recipe will join their food range.
Free Food Festival celebrates Free Food – the concept at the heart of Slimming World’s Food Optimising eating plan. Free Foods are those foods that are lower in calories for their weight (lower energy dense foods) so they help to fill you up and keep you satisfied for longer. These include everyday favourites, like pasta, potatoes, fruit, lean meat and veggies. All products within Slimming World’s exclusive food range at Iceland are made with Free Food, and slimmers can be guaranteed top quality flavours and ingredients while still achieving successful weight losses.
Nutrition, Research and Health Policy Manager at Slimming World Carolyn Pallister says: “Free Food is the superhero at the heart of our eating plan, giving members the freedom to live the life they want, eat the food they love and still lose weight. The competition is a fun way to harness this and help our members to discover some delicious new recipe ideas along the way.
“With so many Free Foods there’s no limit to the dishes members can create with them and every week in our groups we see such creativity from members as they share food ideas and swap recipes – they’re so inventive and have real fun and enjoyment with food, which isn’t always what people expect when they’re losing weight! Slimming World groups are great hubs of support and inspiration, and Free Food Festival and the competition are extensions of that. So we’re really excited to see what tasty and original recipes they come up with this year – and for the winning meal to hit the freezer aisles in Iceland later this year.”
Entrants will be making and sharing their recipe creations in cook-off events held in their weekly Slimming World group. Every group will select their favourite recipe to enter the national competition. The top 10 winners will then be chosen by a panel of judges made up of Slimming World’s in-house experts including Head of Food and Publications Allison Brentnall, and Head of New Product Development & Process at Iceland Jessica Martin and Iceland’s Development Chef Matt Castelli They will receive £100/€130 worth of shopping vouchers and their recipe will be featured on the Slimming World app and blog, as well as the organisation’s member-only website.
“Free Food is the superhero at the heart of our eating plan, giving members the freedom to live the life they want, eat the food they love and still lose weight. The competition is a fun way to harness this and help our members to discover some delicious new recipe ideas along the way. "
The top three cook-off champions will also see their recipe feature in best-selling Slimming World Magazine, which is on sale in Slimming World groups and on newsstands, and win a cash prize of up to £1,000/€1,300. And the overall winner’s meal will join the Slimming World food range in Iceland stores alongside Slimming World’s best-selling meals including Chicken Tikka Masala, Beef Lasagne and Korean-Style Beef Noodles.
Slimming World has been working in partnership with Iceland since 2015 to create a delicious and satisfying food range which includes burgers, soups, sides and lunch bowls. The exclusive range caters to a variety of dietary preferences and provides members with affordable, quick and easy alternatives when they are short of time. All of the products are Free on the Slimming World plan and include a recipe printed on the back of the packaging, so members can recreate them at home when they have more time.
Andrew Staniland, Group Buying Director at Iceland, said: “The exclusive Slimming World range at Iceland is incredibly popular among members and our shoppers alike – providing all the fantastic flavours of the best Slimming World recipes with the added benefit of being frozen and ready in a flash.
“The range is constantly growing and this new initiative, which will see one of Slimming World’s very own members contribute a recipe, is the most exciting launch of all. We’re pleased to be able to facilitate this and hero kitchen creativity in a way that allows everyone to try.”
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