Slimming World magazine hits another milestone with latest ABCs
Slimming World magazine is celebrating yet another big achievement, following the announcement of new ABC (Audit Bureau of Circulations) figures
Already this year the magazine has welcomed new Editor Sara Ward and collected the title of Customer Magazine of the Year at the Professional Publishers Association (PPA) Awards.
The new figures show an increase in the magazine’s digital and print circulation by 14.2% year on year, meaning it now boasts a readership of 628,369 for January to July 2016. Slimming World magazine continues to be fourth in the actively purchased magazine charts and these latest figures demonstrate an incredible 10 years of consecutive year on year growth.
Elise Wells, who joined the magazine in 2007 and has recently been promoted to Editor-in-Chief, says: “As a team, we never take circulation for granted and that’s why we always strive to push ourselves to create fresh and inspiring content that resonates with our readers. To see our circulation figures rise once again is testament to that hard work. I’m so incredibly proud of the team, and thrilled that more and more people are using the magazine to support and motivate them throughout their weight-loss journeys.
We always strive to push ourselves to create fresh and inspiring content that resonates with our readers.
“This year has already been a hugely successful one for Slimming World magazine. In February we reached our highest-ever ABCs, which we have now topped! In March we welcomed a fantastic new Editor in Sara Ward, who spent 14 years in London at best-selling magazines including Take a Break and That’s Life, and then last month we took home the award for Customer Magazine of the Year 2016. Today’s figures are the icing on the cake.
“We love hearing from readers that the magazine helps them to achieve their weight-loss goals – whether it be thanks to reading an inspiring slimming story, trying a new healthy recipe or being motivated by a practical or psychological feature. And, in turn, our readers are supporting us in achieving these incredible milestones ourselves, which is a very special feeling.”
Slimming World magazine has gone from strength to strength since Elise took the editorship nine years ago – with circulation increasing by 146.2% during her time at the helm. Following Sara’s appointment earlier this year Elise has now been promoted to Editor-in-Chief and is working on exciting plans for the future, including taking Slimming World magazine to audiences outside of the UK.
Slimming World magazine is sold at a discounted price in Slimming World’s 16,000 weekly groups, providing an additional layer of support and inspiration to the organisation’s group members. Online members can receive the magazine as part of their web-based support package and it is also available to purchase on the newsstand. It is published seven times a year and produced at Slimming World’s head office in Derbyshire.
The August/September 2016 issue of Slimming World magazine is on sale in Slimming World groups now and on newsstands. The digital edition is available on Pocket Mags, the Apple App Store, Google Play, Amazon Kindle Fire and Windows 8.
Slimming World was founded by Margaret Miles-Bramwell (OBE, FRSA) in 1969. There are now more than 18,000 groups held weekly across the UK and Republic of Ireland via a network of 4,000 community-based Slimming World Consultants, who receive specific training in the role of diet and physical activity in weight management, as well as sophisticated behaviour-change techniques.
Slimming World’s healthy eating plan, Food Optimising, is based on the science of satiety and energy density. Our phased activity programme, Body Magic, eases members into activity until it becomes an intrinsic part of their daily routine. The principles behind Slimming World’s philosophy are based on a deep understanding of the challenges faced by overweight people and a recognition that those who struggle with weight carry a double burden, the weight itself and a burden of guilt and shame about their weight. Slimming World’s programme integrates practical, up-to-date advice with a highly developed support system based on care and compassion, and Consultant training focuses on facilitating behaviour change in a warm and friendly group environment. Consultant training is delivered through the Slimming World Academy. Slimming World also invests in a comprehensive research programme to develop its support for long-term weight management. The group support provided by Slimming World is recognised as effective by the National Institute for Health and Clinical Excellence (NICE) and the NHS.
For more information about Slimming World’s approach visit www.slimmingworld.co.uk or call 0344 897 8000.
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