A heavyweight award for Slimming World Magazine at the PPAs
Slimming World Magazine has scooped the award for Customer Magazine of the Year 2018 at the Publishers’ Association (PPA) Awards.
The PPA Awards recognise talent and innovation and are a benchmark for excellence within the magazine industry. In a competitive field, the UK’s top slimming title saw off opposition from ASDA Good Living and Harrods Magazine to take the prize.
Slimming World Magazine is produced and published by Slimming World, the UK’s largest weight-loss organisation. The judges said the magazine, which is now the third-largest actively purchased magazine in the UK and produced in-house at Slimming World’s Derbyshire head office, not only boasted hugely impressive sales figures, but was also ‘completely in tune with its readership’.
Editor Sara Ward says she and her team were thrilled to win the award: “We were especially delighted to hear that the judges commended us for being in tune with our readership, as the team strive to produce a high-quality, inspirational read that really works for our members.
“Slimming World’s main objective is to help its members to lose weight and lead healthier, happier lives, and the magazine is a key part of that. It contains food and recipe ideas to support our healthy eating plan, while also reflecting the support members receive in our groups with features based on Slimming World’s understanding of the practical and psychological aspects of weight loss.”
We were especially delighted to hear that the judges commended us for being in tune with our readership.
Slimming World Magazine has gone from strength to strength in recent years. The May/June 2018 edition was given a refresh – increasing the number of members from the organisation’s 18,000 groups featured within the magazine and revitalising the look and feel of its pages. Its readership figures have stayed strong throughout the years, with a current ABC circulation of 636,706 (July – December 17).
Sara adds: “Following the magazine’s refresh, there will be even more to surprise and delight our readers in the coming months, including yet more real-life success stories, inspiring transformations and advice that readers can really trust. There’s so much to look forward to.”
Launched in 1997, Slimming World Magazine is published seven times a year. It features real-life success stories sourced from Slimming World members – including cover stars, a delicious food section, practical and emotional features, shopping and fashion pages.
The magazine is sold at a discounted price in Slimming World’s weekly groups, providing an additional layer of support and inspiration to the organisation’s 900,000 group members. It is also sold on newsstands and a digital edition is available.
The August/September issue goes on sale on newsstands on Thursday, 12th July, priced at £2.95. – Ends –
For more information or to reprint any of the stories, recipes or images in the magazine, call Consumer PR Officer Lucy Knighton on 01773 306852 or email firstname.lastname@example.org
- Slimming World magazine is the UK’s best-selling slimming magazine, produced and published by Slimming World, the UK’s most advanced weight management organisation. The editorial team is based in-house at Slimming World’s Derbyshire headquarters.
- Slimming World magazine launched in 1997 with the aim of providing real-life inspiration for Slimming World’s thousands of members who purchased it in group. In 1999 it hit the newsstands.
- Slimming World magazine sells on the newsstand for £2.75 and to Slimming World members in the organisation’s 18,000 groups for a discounted price of £1.95.
Slimming World was founded by Margaret Miles-Bramwell (OBE, FRSA) in 1969. There are now more than 18,000 groups held weekly across the UK and Republic of Ireland via a network of 4,000 community-based Slimming World Consultants, who receive specific training in the role of diet and physical activity in weight management, as well as sophisticated behaviour-change techniques.
Slimming World’s healthy eating plan, Food Optimising, is based on the science of satiety and energy density. Our phased activity programme, Body Magic, eases members into activity until it becomes an intrinsic part of their daily routine. The principles behind Slimming World’s philosophy are based on a deep understanding of the challenges faced by overweight people and a recognition that those who struggle with weight carry a double burden, the weight itself and a burden of guilt and shame about their weight. Slimming World’s programme integrates practical, up-to-date advice with a highly developed support system based on care and compassion, and Consultant training focuses on facilitating behaviour change in a warm and friendly group environment. Consultant training is delivered through the Slimming World Academy. Slimming World also invests in a comprehensive research programme to develop its support for long-term weight management. The group support provided by Slimming World is recognised as effective by the National Institute for Health and Clinical Excellence (NICE) and the NHS.
For more information about Slimming World’s approach visit www.slimmingworld.co.uk or call 0344 897 8000.
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