Slimming World launches innovative new recipe box service


·        The UK’s leading weight loss organisation, Slimming World, is introducing a brand-new service: home delivery of delicious, healthy recipe boxes

·        The innovative Slimming World Kitchen recipe kits are the first to be developed by a major weight loss company and fit seamlessly into Slimming World’s healthy eating plan

·        The menu, developed by experienced chefs and nutritionists, includes 15 different dishes to choose from each week, including family favourites, vegetarian and vegan options and more adventurous dishes from around the world

Slimming World has made eating healthily easier than ever with its new recipe box service – Slimming World Kitchen. The kits, which feature 15 different dishes to choose from each week, deliver fuss-free, delicious meals – straight to doorsteps.

The only recipe kits developed in line with Slimming World’s flexible healthy eating plan, Food Optimising, Slimming World Kitchen’s meals are generously pre-portioned, super-convenient and perfect for busy schedules.

With 55 years of experience helping people to lose weight and keep it off, Slimming World now has a new way to make life a little easier for slimmers. The recipe boxes are ideal for Slimming World members following the Food Optimising eating plan and for anyone who wants the convenience of healthy, low-fat, tasty and top-quality meals in generous portions – delivered to their door.

Allison Brentnall, Slimming World’s Head of Food, says: “At Slimming World we’re passionate about deliciously healthy food. Encouraging our members to fill up on tasty home-cooked food is at the heart of our programme – it’s what’s helped millions of slimmers lose weight, keep it off and live happier, healthier lives.

“We’re thrilled to be launching this first-of-its-kind service. We know that not everyone has the time to plan, shop for and prepare home-made meals every day, so in 2015 we launched our Slimming World Free Food range at Iceland – convenient, ready-to-cook meals to keep in your freezer. They flew out of stores and we’re hoping our new Slimming World Kitchen subscription service generates just as much excitement, especially among our members who’ve told us they’re looking for time-saving ways to make cooking from scratch simpler.

“Life is busier than ever, so with our handy kits we do the shopping, give you just the right amount of ingredients and deliver it to the door. So, all you have to do is cook and enjoy – it’s straight from our kitchen to yours!”

Allison Brentnall, Head of Food

All you have to do is cook and enjoy – it’s straight from our kitchen to yours!

Allison Brentnall, Head of Food

Central to Slimming World’s plan is Free Food – nutritious, healthful foods that are low in energy density, meaning they’re low in calories yet filling and satisfying. These foods include lean meat and poultry, fish and seafood, plant-based proteins, pasta, rice and noodles, pulses, fat free dairy, eggs, veggies and fruit. Every Slimming World Kitchen recipe is made from 100 per cent Free Food ingredients - it’s the only recipe box service with a Free Food guarantee!

There’s a choice of 15 recipes every week and shoppers can build their box with up to five Slimming World meals, providing two or four generous portions each.

Allison continues: “We’ve been working with a team of experienced chefs and our in-house nutritionists to develop brand new recipes. New menus will be available every week, including veggie and vegan choices, family favourites and more adventurous dishes from around the world – so you’ll never get stuck in a rut!

“As all the ingredients have been measured and portioned there’s not a bit of waste. They also come with easy-to-follow recipes in a mini magazine. Every week, you’ll receive all 15 recipes – with a list of ingredients to cook them yourself when you’ve got more time.”  

Recipes include Char sui-style pork with noodles, Veggie jambalaya and Chicken tikka masala with cucumber salad. 

You can order as soon as the website goes live, deliveries are from 12th June and priced from £10 per meal for two or £13 per meal for four. Anyone who orders before 12th June will get free delivery on their first recipe box, saving £4.99. Head to Slimming World Kitchen to choose your menu today! - ends - 

About Slimming World

Slimming World was founded by Margaret Miles-Bramwell OBE in Derbyshire in 1969 and has become the UK and Ireland’s leading weight loss organisation with more people choosing to attend a Slimming World group each week than any other weight loss programme. We support hundreds of thousands of people, both in our groups and online, to lose weight and to adopt new habits to stay slim for life. 

Over the years our founding principles haven’t changed: 
· Our unique programme is based on a powerfully motivating support system called IMAGE (Individual Motivation and Group Experience) Therapy. Underpinned by a deep understanding of the psychology of people living with overweight and obesity, and incorporating the most effective sustainable behaviour change techniques, IMAGE Therapy is designed to inspire and motivate slimmers to make positive mindset changes and to develop new, healthier habits around food and activity. 
· Food Optimising is our healthy eating plan, based on the liberating concept of Free Food. We encourage members to fill up on those foods that are naturally lower in energy density (calories per gram) and also highly satisfying while limiting foods that are highest in fat and sugar and are less satisfying, so they lose weight without ever feeling hungry or deprived and without having to weigh, measure or count everything they eat. 
· Our physical activity support programme, Body Magic helps members to overcome any barriers around exercise. Members choose when to start and they set the pace, finding activities they genuinely enjoy, until regular physical activity becomes an intrinsic part of their daily routine. 

At the heart of everything we do lies our passion for treating every member with genuine care, empathy and respect. 

We’re proud to work with the NHS, the Office for Health Improvement and Disparities (OHID), The Royal College of Midwives, Diabetes UK and others to help shape the future of weight management in the UK and Ireland.