Slimming World members go for Gold to raise £340k

Slimming World members across the UK and Ireland have raised £339,358 for Cancer Research UK and 15,306 for the Irish Cancer Society by getting behind a month-long activity campaign celebrating Slimming World’s 50th golden birthday year.

The Golden Body Magic Challenge invited slimmers to cover 50 miles or 80km over the month of August to celebrate their weight-loss success and get sponsored for doing so. The event, which is part of Slimming World’s Golden Summer of Celebration, aims to raise awareness of the links between being active, maintaining a healthy weight and reducing the risk of developing some types of cancer.

TV Presenter Ore Oduba, who hosted the annual Slimming World Oscars earlier in the year and is an ambassador for this year’s campaign, says: “I’m really proud to support the Golden Body Magic Challenge and am delighted to have played just a small part in helping to raise some of the funds for an incredible cause. In Slimming World’s 50th year it feels extra-special. Not only have they raised a huge amount of money towards the prevention, diagnosis and treatment of cancer, but they’re also helping us raise awareness of how adopting healthy habits can help people reduce their risk of developing cancer.

“I’ve seen first-hand how Slimming World groups really do make a difference. I attended the Slimming World Oscars in June and met lots of people who’ve lost amazing amounts of weight, and it has completely transformed their lives – and their families’ lives too! And every one of them told me that they couldn’t have made those changes without the support of their Slimming World group and their Consultant. I was blown away by their passion, and would encourage anyone thinking of losing weight to look up their nearest group.

Picture 1: Slimming World members and Consultants from across Swansea, Neath Port Talbot and Llanelli who took part in the challenge.

Picture 2: TV Presenter Ore Oduba 

About Slimming World

Slimming World was founded by Margaret Miles-Bramwell (OBE, FRSA) in 1969 and is now celebrating its 50th anniversary. There are now more than 19,000 weekly groups supporting 900,000 members across the UK and Republic of Ireland. Groups are run by a network of 5,500 community-based Slimming World Consultants, who receive specific training in the role of diet and physical activity in weight management, as well as sophisticated behaviour-change techniques. Slimming World’s healthy eating plan, Food Optimising, is based on the science of satiety and energy density. Our phased activity programme, Body Magic, eases members into activity until it becomes an intrinsic part of their daily routine. The principles behind Slimming World’s philosophy are based on a deep understanding of the challenges faced by overweight people and recognition that those who struggle with weight carry a double burden, the weight itself and a burden of guilt and shame about their weight. Slimming World’s programme integrates practical, up-to-date advice with a highly developed support system based on care and compassion, and Consultant training focuses on facilitating, encouraging and empowering members to make changes in a supportive, warm and friendly group environment. Consultant training is delivered through the Slimming World Academy. Slimming World also invests in a comprehensive research programme to develop its support for long-term weight management. The group support provided by Slimming World is recognised as effective by the National Institute for Health and Care Excellence (NICE) and the NHS.

For more information about Slimming World’s approach visit www.slimmingworld.co.uk or call 0344 897 8000. Follow Slimming World on Twitter at www.twitter.com/slimmingworld or become a Slimming World fan on Facebook at www.facebook.com/slimmingworld