25
January
2023
|
12:14
Europe/Amsterdam

Slimming World announces sponsorship of Race for Life

Summary

The UK’s leading weight-loss organisation Slimming World is excited to announce it is an official sponsor of Cancer Research UK’s Race for Life 2023.

Slimming World has been working with Cancer Research UK for nearly a decade. Together they have helped to raise more than £19m in fundraising through events such as the annual Big Slimming World Clothes Throw, as well as increasing awareness that maintaining a healthy weight improves health including the risk of developing some types of cancer.

Elise Wells, Director of Marketing & Brand Strategy at Slimming World

We’re absolutely delighted to become an official sponsor of Race for Life. The sense of community, support and fun that defines Race for Life is exactly what our members love about their weekly Slimming World groups too. 

Elise Wells, Director of Marketing & Brand Strategy at Slimming World

Elise continues: "The positive power of people coming together to achieve a shared goal is something both Slimming World and Cancer Research firmly believe in.

“Our Body Magic physical activity support programme is all about encouraging our members to find ways of moving more that are fun and that they can enjoy at their own pace, so Race for Life is a great fit with our approach to exercise as well. We can’t wait to see just how much our members and Consultants can achieve.”

Gareth Mulcahy, head of events and sport at Cancer Research UK, says: “We are thrilled to welcome Slimming World as one of our new sponsors on the 30th year of Cancer Research UK’s Race for Life. Uniting people from all corners of the UK to fundraise, connect and celebrate their loved ones is what Race for Life is all about and we’re so excited to welcome anyone who may not have taken part in a Race for Life event through this new sponsorship.

“Every pound raised goes to fund our life-saving cancer research. Everyone and anyone can take part. Who will you Race for?”

Race for Life allows participants to take part in a 3k, 5k, 10k or Pretty Muddy to raise money for research into cancer. And there’s never been a better time for Slimming World members and their family and friends to enter because, to celebrate the partnership, those attending the organisation’s 7,700 community groups or Slimming World Online can now sign up to take part in their local Race for Life 2023 event for a fabulous 30% off. To take advantage of the exclusive offer, members will need to sign up on the Race for Life website using the promotional code SWRFL23.

If you’re not yet a Slimming World member, you can search for a local group or find out more about our digital-only service, Slimming World Online.

Full terms and conditions: 30% off registration is available to the first 5,000 people who enter Race for Life using the promotional code SWRFL23. Spaces are subject to availability. The promo code will show as invalid once 5,000 redemptions have been made. Registration is now open and will close approximately 24 hours prior to the chosen event. Code valid until 31 July 2023. Enter Race for Life at raceforlife.org.  

About Slimming World

Slimming World was founded by Margaret Miles-Bramwell OBE in Derbyshire in 1969 and has become the UK and Ireland’s leading weight loss organisation with more people choosing to attend a Slimming World group each week than any other weight loss programme. We support hundreds of thousands of people, both in our groups and online, to lose weight and to adopt new habits to stay slim for life.

Over the years our founding principles haven’t changed:

· Our unique programme is based on a powerfully motivating support system called IMAGE (Individual Motivation and Group Experience) Therapy. Underpinned by a deep understanding of the psychology of overweight people, and incorporating the most effective sustainable behaviour change techniques, IMAGE Therapy is designed to inspire and motivate slimmers to make positive changes and to develop new, healthier habits around food and activity.

· Food Optimising is our healthy eating plan, based on the liberating concept of Free Food. We encourage our members to fill up on those foods that are naturally lower in energy density (calories per gram) and also highly satisfying while limiting foods that are highest in fat and sugar and are less satisfying, so they lose weight without ever feeling hungry or deprived and without having to weigh, measure or count everything they eat. 

· Our activity support programme, Body Magic helps members to overcome any barriers around activity. Members choose when to start and they set the pace, finding activities they genuinely enjoy, until regular physical activity becomes an intrinsic part of their daily routine. 

At the heart of everything we do lies our passion for treating every member with genuine care, empathy and respect.

We’re proud to work with the NHS, the Office for Health Improvement and Disparities (OHID), The Royal College of Midwives and others to help shape the future of weight management in the UK and Ireland.

For more information about Slimming World’s approach visit slimmingworld.co.uk or slimmingworld.ie

Follow Slimming World on Twitter at twitter.com/slimmingworld or become a Slimming World fan on Facebook at facebook.com/slimmingworld

For the Press Office visit our newsroom or email public.relations@slimmingworld.co.uk

 

The Race for Life 2023 events:    

· 3k route. Entry fee: adults and young adults (16 and 17-year olds) = £14.99. Entry fee: kids (6 to 15-year olds) = £10   

· 5k route. Entry fee: adults and young adults (16 and 17-year olds) = £15.99. Entry fee: kids (6 to 15-year olds) = £11 

· 10k route. Entry fee: adults and young adults (16 and 17-year olds) = £17.49  (6 to 15-year olds) = £11   

·  Pretty Muddy – 5k/10k obstacle course. Entry fee: adults and young adults (16 and 17-year olds) = £22.49 Entry fee: kids (6 to 15-year olds) = £12 

·  Pretty Muddy Kids – 5k obstacle course. Entry fee: kids = £12. All children participating must be over 1.2m tall on the day of the event  

 About Race for Life  

·  Race for Life, in partnership with Standard Life can be entered at raceforlife.org via the hotline on 0300 123 0770  

·  Race for Life raises money for Cancer Research UK that goes towards beating all 200 types of cancer affecting men, women and children 

 About Cancer Research UK  

·  Cancer Research UK is the world’s leading cancer charity dedicated to saving lives through research, influence and information. 

·  Cancer Research UK’s pioneering work into the prevention, diagnosis and treatment of cancer has helped save millions of lives.  

·  Cancer Research UK has been at the heart of the progress that has already seen survival in the UK double in the last 40 years.  

·  Today, 2 in 4 people survive their cancer for at least 10 years. Cancer Research UK wants to accelerate progress and see 3 in 4 people surviving their cancer by 2034. 

· Cancer Research UK supports research into the prevention and treatment of cancer through the work of over 4,000 scientists, doctors and nurses. 

· Together with its partners and supporters, Cancer Research UK is working towards a world where people can live longer, better lives, free from the fear of cancer.