Slimming World sponsors ITV’s Ant & Dec’s Limitless Win
Slimming World, the UK and Ireland’s leading weight-loss organisation, is proud to announce its sponsorship of ITV’s hit game show Ant & Dec’s Limitless Win this January.
The pairing will see Slimming World featured around the show on ITV1 on Sunday evenings, aligning with its mission to help people achieve their personal weight-loss goals and live healthier, happier lives at the time of year when many people will be making New Year’s resolutions to lose weight and improve their fitness.
Ant & Dec’s Limitless Win, which is back for its fifth series, has captured the nation’s attention with its unique feel-good format, giving contestants the chance to climb a never-ending money ladder by taking on questions where every answer is a number.
It is the first time Slimming World has sponsored a TV show in its 56-year history and comes as the brand launches a new look, including a brand-new logo, for January 2026. It also coincides with exciting changes to the organisation’s much-loved healthy eating plan and the terminology surrounding the programme coming into effect.
Head of Marketing and External Communications Anika Devaney says: “January is always a time when many people are thinking about making positive changes. This January, we’re better placed than ever – with updates to our language, innovations to ensure our healthy eating plan is bang up-to-date with the latest health, advice and research, and pacier-than-ever support in our weekly groups – to help members achieve their weight loss dreams, whatever they might be.
“Ant & Dec’s Limitless Win is the perfect place to share our message of support and inspiration this new year. Just like the show’s contestants, our members discover that with the right encouragement and guidance, they too can celebrate life-changing wins and health-changing moments – their potential is limitless! And importantly, they do it alongside others and have a great time along the way, just like the people who appear on the show.”
Ant & Dec’s Limitless Win is the perfect place to share our message of support and inspiration this new year.
The new series of Ant & Dec's Limitless Win starts Sunday 11th January, 8pm on ITV, STV, ITVX and STV Player and 17th January on Virgin Media in the Republic of Ireland
For more information about Slimming World and its weight-loss support, visit www.slimmingworld.co.uk. – ends –