Slimming World turns 50

Slimming World is celebrating 50 years of success helping millions of people to lose weight.

As part of the anniversary celebrations, the nation’s favourite weight-loss organisation has been hosting a summer full of golden festivities, starting with a glittering golden double decker bus visiting 60 towns and cities on a whistle-stop tour of the UK and Ireland.

At each event, guests were invited to watch live cookery demonstrations and sample some of Slimming World’s famous healthy recipes. On-board chefs served dishes cooked from scratch in their specially created kitchen, while visitors received a goody bag and a selection of recipe cards to try out dishes for themselves at home. Guests at each event could also meet some of the inspirational local slimmers whose lives have changed thanks to losing weight.

This week, to mark the 50th anniversary, birthday parties are being held in all 19,000 Slimming World groups up and down the UK and Ireland. Slimmers will have the chance to celebrate their weight losses and share healthy food tasters using recipes from the famous Food Optimising eating plan. The healthy eating plan, based on latest science and research, remains true to its promise as the most generous, flexible and effective way to lose weight.

During the birthday week, members who have lost more than 50% of their starting weight will also win a special award for their exceptional success.

At the company’s head office in Derbyshire employees will hold their own birthday party complete with party games and 60’s fancy dress.

To find out more about the Golden Summer of Celebration visit: www.slimmingworld.co.uk/golden.

About Slimming World

Slimming World was founded by Margaret Miles-Bramwell (OBE, FRSA) in 1969 and is now celebrating its 50th anniversary. There are now more than 19,000 weekly groups supporting 900,000 members across the UK and Republic of Ireland. Groups are run by a network of 5,000 community-based Slimming World Consultants, who receive specific training in the role of diet and physical activity in weight management, as well as sophisticated behaviour-change techniques. Slimming World’s healthy eating plan, Food Optimising, is based on the science of satiety and energy density. Our phased activity programme, Body Magic, eases members into activity until it becomes an intrinsic part of their daily routine. The principles behind Slimming World’s philosophy are based on a deep understanding of the challenges faced by overweight people and recognition that those who struggle with weight carry a double burden, the weight itself and a burden of guilt and shame about their weight. Slimming World’s programme integrates practical, up-to-date advice with a highly developed support system based on care and compassion, and Consultant training focuses on facilitating, encouraging and empowering members to make changes in a supportive, warm and friendly group environment. Consultant training is delivered through the Slimming World Academy. Slimming World also invests in a comprehensive research programme to develop its support for long-term weight management. The group support provided by Slimming World is recognised as effective by the National Institute for Health and Care Excellence (NICE) and the NHS.

For more information about Slimming World’s approach visit www.slimmingworld.co.uk or call 0344 897 8000. Follow Slimming World on Twitter at www.twitter.com/slimmingworld or become a Slimming World fan on Facebook at www.facebook.com/slimmingworld 

For the Press Office please email public.relations@slimmingworld.co.uk