Cancer Research UK says thanks to Slimming World with Special Achievement award
Slimming World has been presented with a ‘Special Achievement Award’ by Cancer Research UK to recognise the £14 million raised for the charity during their six-year partnership.
Amy Williams, Senior Press Officer and Clare Lee, Campaigns and Planning Manager at the Derbyshire head-quartered weight-loss organisation collected the honour from Cancer Research UK’s chief executive, Michelle Mitchell. The award was presented at Cancer Research UK’s annual Corporate Partner Spring dinner, held in Westminster, London. Receiving the award was extra-special for Slimming World as they are currently celebrating their 50th anniversary year.
The £14million has been raised through three key annual fundraising campaigns.
The Big Slimming World Clothes Throw, which has been running since 2013, invites group members and Consultants to donate the clothes, shoes and accessories they have successfully slimmed out of to local Cancer Research UK shops. The campaign has generated more than £12 million worth of stock so far and aims to raise another £3 million in 2019. It takes place in groups over just two weeks each year, and each filled bag could be worth up to £25 to the charity, or up to £30 including Gift Aid.
Slimming World also supports Cancer Research UK through community activity in an annual activity campaign. The events invite Slimming World members to build up their activity levels together and get sponsored for doing so. The support and encouragement of their fellow members in group and the motivation of getting sponsored by family and friends helps many slimmers to use the events as a first step to a more active lifestyle.
This award is a thank you to all Slimming World members, Consultants and staff across the organisation who have been part of the incredible fundraising since 2012. Every penny collected helps to make a difference by going towards Cancer Research UK’s life-saving work.
Meanwhile, for 17 years a Slimming World team of members and Consultants have completed the Virgin Money London Marathon. For the runners, many of whom have lost significant amounts of weight, even climbing the stairs was a huge struggle before their weight loss and they never have dreamt they’d run a 5k distance event, never mind one of the most famous marathons in the world.
The money raised through the partnership helps fund research into cancers related to obesity with the goal to accelerate the understanding of the links between weight and cancer. By sharing information and expertise, the partnership builds on this understanding and reaches new audiences with important messaging.
Slimming World’s Director of External Affairs, Jenny Caven, says: “This award is a thank you to all Slimming World members, Consultants and staff across the organisation who have been part of the incredible fundraising since 2012. Every penny collected helps to make a difference by going towards Cancer Research UK’s life-saving work. This year it’s our 50th birthday and that makes the Special Achievement award and the recognition of everyone’s contribution feel even more special.”
To find out more about Slimming World or your nearest group visit www.slimmingworld.co.uk.
ENDS
PICTURED: Slimming World are presented with the award by Cancer Research UK Chief Executive Michelle Mitchell. (L-R) Amy Williams, Senior PR Officer at Slimming World, Michelle Mitchell, CEO Cancer Research UK, Clare Lee, Campaigns and Planning Manager
Editor’s notes
About Slimming World
Slimming World was founded by Margaret Miles-Bramwell (OBE, FRSA) in 1969. There are now more than 19,000 weekly groups supporting 900,000 members across the UK and Republic of Ireland. Groups are run by a network of 5,500 community-based Slimming World Consultants, who receive specific training in the role of diet and physical activity in weight management, as well as sophisticated behaviour-change techniques. Slimming World’s healthy eating plan, Food Optimising, is based on the science of satiety and energy density. Our phased activity programme, Body Magic, eases members into activity until it becomes an intrinsic part of their daily routine. The principles behind Slimming World’s philosophy are based on a deep understanding of the challenges faced by overweight people and recognition that those who struggle with weight carry a double burden, the weight itself and a burden of guilt and shame about their weight. Slimming World’s programme integrates practical, up-to-date advice with a highly developed support system based on care and compassion, and Consultant training focuses on facilitating behaviour change in a warm and friendly group environment. Consultant training is delivered through the Slimming World Academy. Slimming World also invests in a comprehensive research programme to develop its support for long-term weight management. The group support provided by Slimming World is recognised as effective by the National Institute for Health and Clinical Excellence (NICE) and the NHS.
For more information about Slimming World’s approach visit www.slimmingworld.co.uk or call 0344 897 8000. Follow Slimming World on Twitter at www.twitter.com/slimmingworld or become a Slimming World fan on Facebook at www.facebook.com/slimmingworld
For the Press Office please email public.relations@slimmingworld.co.uk
About Cancer Research UK
- Cancer Research UK is the world’s leading cancer charity dedicated to saving lives through research.
- Cancer Research UK’s pioneering work into the prevention, diagnosis and treatment of cancer has helped save millions of lives.
- Cancer Research UK receives no funding from the UK government for its life-saving research. Every step it makes towards beating cancer relies on vital donations from the public.
- Cancer Research UK has been at the heart of the progress that has already seen survival in the UK double in the last 40 years.
- Today, 2 in 4 people survive their cancer for at least 10 years. Cancer Research UK’s ambition is to accelerate progress so that by 2034, 3 in 4 people will survive their cancer for at least 10 years.
- Cancer Research UK supports research into all aspects of cancer through the work of over 4,000 scientists, doctors and nurses.
- Together with its partners and supporters, Cancer Research UK's vision is to bring forward the day when all cancers are cured.
For further information about Cancer Research UK's work or to find out how to support the charity, please call 0300 123 1022 or visit www.cancerresearchuk.org. Follow us on Twitter and Facebook