Slimming World partners government campaign for Better Health
Slimming World has joined forces with Public Health England (PHE) in the Government’s major new adult health campaign to help people seize the opportunity for a national reset moment as we begin to return to normal life after months of lockdown.
The Better Health campaign aims to capture the imagination of the nation, using this unique moment in time to help kick start a commitment to a healthier way of life, encouraging people to reset and introduce healthy habits around food, activity, to lose weight for life and more.
The Health Survey for England 2018 revealed that nearly two thirds (63%) of adults in the UK are overweight or living with obesity, and more than half the population have found it harder to stay healthy in lockdown. Results from a snapshot of Slimming World’s Health and Wellbeing study also found that nearly two in three UK adults have found it more difficult to manage their weight during the pandemic. The study showed that eating habits and activity levels had been affected, with 39% saying they’re less active, 33% saying they’re eating more sugary foods and 17% drinking more alcohol.
We know that when you lose weight, you’re already doing one of the very best things you can to future-proof your health, and with 50 years of experience Slimming World is perfectly placed to help people by addressing the psychological barriers to successful long term weight loss.
Paul Sharpe, Head of Partnerships at Slimming World, said: “We are delighted to partner with PHE in this campaign, the Government’s response to the evidence that shows carrying extra weight makes it harder for the body to fight COVID-19.
“COVID-19 has affected the whole country, indeed the whole world; for almost everyone, life has had to fundamentally change. And it has prompted many people to reflect and think more seriously about their health.
“So, there’s no better time to start afresh when it comes to developing new lifelong healthy habits around food and activity. We know that when you lose weight, you’re already doing one of the very best things you can to future-proof your health, and with 50 years of experience Slimming World is perfectly placed to help people by addressing the psychological barriers to successful long term weight loss.”
As a partner in the campaign, Slimming World is offering an exclusive discount for Slimming World Online membership for people looking to discover new healthy habits and lifelong weight-loss success.
About Slimming World
Slimming World was founded by Margaret Miles-Bramwell (OBE, FRSA) in 1969. There are now more than 19,000 weekly groups supporting 900,000 members across the UK and Republic of Ireland. Groups are run by a network of 5,000 community-based Slimming World Consultants, who receive specific training in the role of diet and physical activity in weight management, as well as sophisticated behaviour-change techniques. Following the suspension of weekly groups as a result of the coronavirus pandemic, Slimming World has launched a temporary virtual service so members can continue to enjoy – in a virtual environment – the vital weight-loss support, but also friendship and community spirit they find in their local group each week. Slimming World’s healthy eating plan, Food Optimising, is based on the science of satiety and energy density and satiety. Our phased activity programme, Body Magic, eases members into activity until it becomes an intrinsic part of their daily routine. Slimming World’s programme integrates practical, up-to-date advice with a highly developed support system based on care and compassion, and Consultant training focuses on facilitating, encouraging and empowering members to make changes in a supportive, warm and friendly group environment. Consultant training is delivered through the Slimming World Academy. Slimming World also invests in a comprehensive research programme to develop its support for long-term weight management. The group support provided by Slimming World is recognised as effective by the National Institute for Health and Care Excellence (NICE) and the NHS.
For more information about Slimming World’s approach visit www.slimmingworld.co.uk or call 0344 897 8000. Follow Slimming World on Twitter at www.twitter.com/slimmingworld or become a Slimming World fan on Facebook at www.facebook.com/slimmingworld
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