Top 10 hit for record-breaking Slimming World!

Date: 12 February 2012

Just like its readers, Slimming World magazine is celebrating fabulous new figures after recording the biggest circulation increase of all actively purchased titles and making the top 10 of the magazine charts for the first time in its 14-year history. 

The figures released by the Audit Bureau of Circulations today, which show Slimming World magazine sold an average of 402,399 copies per issue between July and December 2011, see it move four places further up the actively purchased magazines league table from 14th to 10th. It has jumped nine places in the last 12 months from 19th, and these latest ABCs for July-December 2011 are the highest ever recorded by a slimming title – a 19.5% increase year-on-year and up 15% period-on-period. This phenomenal growth means Slimming World has seen the greatest increase in circulation figures of all actively purchased titles period-on-period, bucking the downward trend currently afflicting so many magazines across the board. 

Slimming Worldmagazine, which supports members of UK weight-loss organisation Slimming World’s 8,000 weekly slimming groups as well as introducing new people to the club via the newsstand, has held the top spot in the Women’s Diet and Lifestyle sector for six years. Today’s figures also show it has increased its dominance as other titles in the sector have seen a significant drop in sales year-on-year. It now outsells its closest rival Weightwatchers magazine by 218,831 copies and sits 37 places above it in the actively purchased rankings.  

The figures represent the biggest ever rise Slimming World magazine has seen and the sixth increase in as many years, but it’s not the first time the title has broken records. In 2009 it became the first-ever slimming magazine to sell more than 300,000 copies, in 2010 it was the first to reach the top 20 actively purchased titles, and now it has broken the 400,000 barrier and the top 10 as well as celebrating the biggest increase of all actively purchased titles period-on-period. 

Editor and Publisher Elise Wells believes the magazine’s strong reader focus is key to its success. She says: “We’re not about fads or celebrities. Instead our cover stars are real-life successful slimmers, who’ve lost weight at their local Slimming World group, just like so many of our readers.” 

This reader focus was at the heart of the magazine’s recent content and design refresh, which debuted in the October 2011 issue. Elise adds: “We know that a lot of consumers are continuing to tighten their belts and magazines are often viewed as a luxury. We’ve striven to invest in quality and provide our readers with content that offers real value for money – more honest slimming success stories with useful help and advice from real people; more practical and emotional features to help readers overcome weight-loss hurdles; and more real food and recipe ideas that are suitable for the whole family. 

“We’ve listened to our readers’ ideas and feedback and, at a time when many magazines have been forced to cut back, Slimming World has invested in quality and in providing our readers with a package tailored to them, including launching the Slimming World magazine app in September 2011. These figures demonstrate that our efforts have paid off and we’re delighted.” 

Slimming Worldmagazine launched in 1998 as the flagship publication of Slimming World, the UK’s largest weight-loss organisation. The organisation was founded in 1969 to offer weight-loss support that promised slimmers they could lose weight without going hungry or being humiliated. Slimming World now welcomes more than 400,000 members every week. Slimming World magazine is sold in Slimming World’s 8,000 groups and on newsstands. – ends – 

AVERAGE NET CIRCULATIONS PER ISSUE
Jul-Dec 2010 – July-Dec 2011  

Magazine

Jul to Dec 2010

Jan to Jun 2011

Jul to Dec 2011

Actively purchased year on year change

Actively purchased period on period change

New actively purchased ranking

Slimming World

336,067

349,566

402,399

+19.5%

+15%

10

Weight Watchers

203,566

200,025

183,568

-9.8 %

-8.2 %

47

Healthy

164,872

160,064

134,366

-18.5%

-16.1%

62

Rosemary Conley

99,842

82,137

96,980

-4.3%

+18.1%

73

Zest

88,554

87,100

70,043

-24.5%

-21%

100

Top Sante

68,278

70,076

59,827

-14.1%

-17.1%

 

Health & Fitness

33,035

33,638

28,348

-16.5%

-18.7%

 

 

Caption: Coverscan of the March/April 2012 issue shows cover star Nadia Doleh, who has dropped from a size 16 to a 10 with her local Slimming World group.

Notes to Editors

  • Slimming Worldmagazine is the UK’s best-selling slimming magazine, produced and published by Slimming World, the UK’s most advanced weight management organisation. The editorial team is based in-house at Slimming World’s Derbyshire headquarters.
  • Slimming Worldmagazine launched in 1998 with the aim of providing real-life inspiration for Slimming World’s thousands of members who purchased it in group. In 1999 it hit the newsstands.
  • Between July and Dec 2011 Slimming World magazine recorded an ABC of 402,399 making it the best ever selling title in the women’s Diet and Health sectors and the 10th ranking title in the top actively purchased magazines. In the same period, it also recorded the biggest circulation increase of all actively purchased magazines.
  • Slimming World magazine sells on the newsstand for £2.75 and to Slimming World members in the organisation’s 8,000 groups for a discounted price of £1.95.
  • In September 2011 the magazine launched its own app for iPads, iPhones and Android phones, priced £2.49 with first issue free. Digital editions are also available for PC and Mac and digital magazine subscriptions can be purchased at a price of £14.99 for a 7 issue subscription or £28.99 for a 14 issue subscription.

contact the press office

To contact the PR team email public.relations@slimmingworld.co.uk
Or call Megan on +(44)1773 546039
or Leigh on +(44)1773 546101.

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